Creative content producer (writer,videographer+editor)

**Creative Content Producer (writer, videographer + editor)

Role Summary:

We’re looking for a creative thinker who can transform simple observations about work, life and modern culture into highly shareable content through scripting, visual storytelling, shooting and editing.

About TOYO and job role

Toyo is more than a kombucha brand.

We’re building a brand around unwinding.

In a world obsessed with productivity, optimization and hustle, Toyo serves as a reminder that life is meant to be lived, not just managed.

We create content for people who are busy building a career, but don’t want to lose themselves in the process.

Our content explores modern work culture, ambition, burnout, relationships, identity and the small moments of life that often get postponed for “someday.”

We’re not anti-work.

We’re not anti-ambition.

We’re simply pro-life.

The goal isn’t to tell people to quit their jobs.

The goal is to remind them that there is life after work.

Content should feel:

• Relatable

• Observational

• Insightful

• Shareable

• Thought-provoking

We are particularly interested in everyday observations that make people say:

“That’s so true.”

“I’ve never thought about it that way.”

“Why is this so accurate?”

Rather than creating motivational content, we aim to create content that helps people pause, reflect and occasionally choose life over unnecessary urgency.

If successful, Toyo shouldn’t feel like a beverage brand.

It should feel like a smart friend reminding you to get a life.

To get better idea check following Instagram accounts

• Last 5 toyo kombucha post

• Poproads

• Prabhhaattt

• kamelogs

Skills Required

1. Creative Thinking & Ideation

○ Ability to generate original content ideas, hooks and formats from simple observations and insights.

1. Visual Storytelling

○ Ability to translate ideas into compelling visual narratives using props, symbolism, composition, pacing and creative execution.

1. Scriptwriting & Storytelling

○ Can write engaging short-form video scripts with strong hooks, retention and emotional impact.

1. Video Production & Editing

○ Understanding of shooting, framing, lighting, editing, sound design , typography editing , AI and short-form content production.

1. Content Research & Trend Awareness

○ Actively studies creators, brands and emerging content formats to bring fresh and relevant ideas.

Experience

• 1–5 years of experience in content creation, creative production, video editing, filmmaking, advertising, social media or related fields.

• Freshers with exceptional proof of work are encouraged to apply.

• A strong portfolio is preferred and can include:

● Personal content channels

● Instagram pages

● YouTube channels

● Short films

● Creative projects

● Brand work

● Freelance work

We care more about how you think than where you’ve worked.

If you’ve built something interesting on your own, we’d love to see it.**