Content writer and social media expert

Job Title: Senior Content Writer & Social Media

Experience: 2–3 Years

Industry Preference: BFSI / FinTech (Highly Preferred)

Department: Marketing

Location (In-office) : Kirti Nagar, New Delhi, Delhi, India

About the Role

We’re looking for a creative and business-oriented Senior Content Writer Executive who can

transform complex financial products into compelling stories across digital and offline channels.

The ideal candidate should have hands-on experience in the BFSI or fintech ecosystem, strong

marketing communication skills, and the ability to create content that drives engagement, lead

generation, and brand awareness.

Key Responsibilities

● Develop high-quality content for Email Marketing and WhatsApp Marketing campaigns

focused on customer engagement, lead nurturing, and product promotions.

● Create compelling marketing content for digital channels, including:

○ Social media posts and campaigns

○ Website content and landing pages

○ Product brochures and marketing collaterals

○ Case studies, blogs, newsletters, and PR content

● Write engaging video scripts, explainer videos, product launch videos, and campaign

narratives.

● Support the marketing team with content for events, exhibitions, conferences,

webinars, and product launches, including invitations, presentations, standees,

brochures, agendas, and post-event communication.

● Draft impactful speeches, keynote addresses, award submissions, corporate

presentations, and executive communication for leadership.

● Research industry trends, customer pain points, and competitor messaging to create

relevant and differentiated content.

● Collaborate with designers, product managers, sales, and digital marketing teams to

execute integrated marketing campaigns.

● Ensure consistency in brand tone, messaging, and communication across all

touchpoints.

● Optimise digital content for SEO and campaign performance where applicable.

● Proofread and edit content to maintain high editorial standards and accuracy. Additional Responsibilities

● Host or co-host podcasts, webinars, customer interviews, and thought leadership

discussions whenever required.

● Contribute creative campaign ideas and storytelling concepts for product marketing

initiatives.

● Assist in content planning, editorial calendars, and campaign strategy discussions.

Required Skills

● 2–3 years of professional content writing experience.

● Prior experience in BFSI, FinTech, Payments, Banking, Lending, Verification, or

Financial Technology is highly preferred.

● Exceptional written and verbal communication skills.

● Strong storytelling and copywriting abilities.

● Experience writing for B2B audiences.

● Ability to simplify technical or financial concepts into engaging content.

● Strong understanding of marketing communication and brand messaging.

● Ability to manage multiple projects and meet deadlines.

● Familiarity with AI-assisted content creation tools is an added advantage.

Preferred Qualifications

● Bachelor’s degree in Journalism, Mass Communication, English, Marketing, or a related

field.

● Experience working with digital marketing teams and campaign execution.

● Exposure to financial products, APIs, banking infrastructure, payments, or enterprise

SaaS solutions will be an advantage.