Content and Social Media Assistant

**Content & Social Media Executive

Kingston-on-Thames (4 days in office, 1 from home)** 37.5 hours Established in 1993, Crew Clothing Company is quickly becoming an icon in the market as a true British founded and inspired clothing brand. Our English heritage remains the backbone of the Company as we move from strength to strength helping our loyal customers become the best version of themselves.

Moving forwards, we are not only providing what we see as some of the best products on the market but supporting our talented and motivated Team Members across all areas of the business to become what we call ‘True Crew’. Our people are at the heart of what we do, and we are all proud to be a part of something more than just clothes, it’s a way of life.

Purpose Of The Role As part of the brand marketing team, you’ll deliver first class written communications across a variety of print and digital touchpoints. Reporting into the Content Editor, you’ll spend most of your day writing engaging and compelling copy, ensuring consistency in the brand’s communications at all times. This is a key role in the business that includes full responsibility for product descriptions and the brand’s social media channels, directly contributing to the growth of the following through building relationships with influencers and the community.

You’ll have an impeccable command of the English language with natural creative flair, a meticulous eye for detail and a fresh way of thinking. If you love writing and you’re the kind of person that checks Instagram as soon as you wake up, this is the job for you.

Responsibilities Copywriting

• Researching, writing and proofing inspiring copy that brings campaigns to life, including but not limited to, crewclothing.com web pages, emails, in-store point of sale and print publications
• Liaising closely with the buying and e-commerce teams to write inspiring, informative and accurate product copy across all categories and managing the sign off process
• Ownership over the brand’s blog ‘Crew Life’, writing regular SEO-optimised editorial features and managing their delivery with the creative and e-commerce teams
• Writing the seasonal in-store training packs, spotlighting interesting product selling points and outfitting advice
• Acting as a guardian for the Crew tone of voice, adhering to the style guide at all times and adding to it to further enhance the brand’s language
• Proofing all marketing collateral including checking offer copy, product codes and prices

Social media

• Assisting the Content Editor in planning the social media calendar in line with the seasonal marketing plan and product stories
• Writing all social media copy in line with the Crew TOV, ensuring complete consistency at all times
• Full ownership over its daily implementation, scheduling all copy, imagery and links in advance and uploading content such as Instagram Stories at weekends if necessary
• Engaging with the community and responding to all brand related comments within a timely manner including at evenings and weekends
• Liaising with the creative team to brief social media imagery and managing the work flow to ensure all assets are delivered on time
• Seek out and monitor new trends in the social media space

General

• Supporting with the execution of influencer seeding, liaising with bloggers and the external PR team to send and package product
• Assisting with new store openings and individual store event
• Assisting with internal communications when necessary

Essential Key Skills & Experience:

• Strong communication and interpersonal skills, both written and oral
• Excellent organisational skills, time management and the ability to prioritise workload
• Meticulous attention to detail
• Commercial awareness
• Demonstrate initiative and ability to work independently and within a team
• Operate effectively in a fast-paced environment, able to adapt to change and redefine goals as necessary
• Ability to successfully manage a number of projects simultaneously
• A strong interest in marketing and content
• Good numerical and IT skills with knowledge of Microsoft Word, Excel and PowerPoint
• Knowledge of SEO and its best practices
• A can-do attitude and positive approach
• Be flexible to work weekends for store events and social scheduling

Desirable

• English literature, language or journalism degree
• Experience managing a brand’s social media channel…