Marketing Manager

About the FHC:

Formed in the Summer of 2010, the Fraternity Housing Corporation (FHC) elevates the value of Alpha Gamma Delta membership by providing safe, competitive, and attractive housing and storage facilities for the members of Alpha Gamma Delta. The FHC fulfills its mission through professional property management and prudent financial management, as well as innovative, diligent, and future-focused investments in property and property improvements. The FHC owns or leases more than 95 Alpha Gamma Delta homes, dorms, lodges, suites, and storage spaces across the United States and is committed to providing the highest quality property management support for each unique chapter served.

Job Summary:

The Engagement and MarketingManager is the voice of the FHC. A storyteller, relationship builder and brandambassador, helping current and potential constituents understand the value ofthe Alpha Gamma Delta facility experience. Success is defined by the ability tocommunicate effectively and creatively with a wide audience, produce qualitywork against hard deadlines and to be proactive in the continued execution ofthe FHC growth and development strategy.

Duties/Responsibilities:

• Manage and direct FHC communications and marketing efforts to build trust and affinity for the FHC experience
• Create and manage content of FHC print, web, email marketing, social media materials, and member/officer training resources utilizing the Fraternity Marketing and Communications team social media and graphic design support when necessary
• Manage and maintain the FHC Communication Calendar
• Conceptualize, create and facilitate events and promotional materials for special events, fundraising campaigns and other FHC or Fraternity projects
• Stay abreast of advancing technologies and marketing trends and apply to current projects
• Serve as photographer and videographer as needed
• Manage the print and special marketing materials creation process internally and with outside vendors
• Guide and manage the FHC’s constituent engagement and education efforts
• Support training and education for IHQ-based and locally based staff members
• Support collegiate member(s), parent(s), officer(s) and advisor(s) training and education in close conjunction with the Fraternity
• Work with the Alpha Gamma Delta Foundation to complete and market Educational Area Grant campaigns
• Partner with Fraternity staff to promote overlapping organizational initiatives, as needed
• Assist with different elements of the Business Development cycle
• Other duties as assigned

Required Knowledge/Skills/Abilities:

• Equal parts people-person and project coordinator
• An excellent communicator, great listener and captivating storyteller with strong verbal and written skills
• Flexible, able to adapt to changing needs, shift priorities as required and enjoy working in a fast-paced environment
• Adept at critical thinking and able to trouble-shoot and problem-solve collaboratively and independently
• Able to demonstrate sound decision-making in high pressure conditions with minimal oversight
• Enjoy collaborating with diverse teams throughout the enterprise
• Ability to collect information from a variety of sources and distill into a marketing message
• Detail-oriented and organized while managing multiple projects
• Willing to seek out and engage in new opportunities for personal and professional development
• Passionate about the fraternity/sorority experience and able to connect with multi-generational constituents
• Comfortable with Facebook, Twitter, Pinterest, Instagram, LinkedIn and other social media sites
• Working knowledge of Microsoft Office and Adobe Suite Membership in Alpha Gamma Delta, another Greek organization, and/or knowledge of Greek letter organizations preferred

Education:

• Bachelor’s degree required, preferably in business, journalism, communications, public relations, marketing or related field

Experience:

• 1-3 years of work experience in communications, marketing, public relations or related field
• Experience with email marking software, Adobe Suite, WordPress, Canva, and/or Alchemer (or another survey software) preferred
• Membership in Alpha Gamma Delta or another college-based social fraternity or sorority preferred

Competencies:

• Customer focus – Build strong customer relationships and deliver customer-centric solutions
• Communicates effectively – Develop and deliver multi-mode communications that convey a clear understandi…