Brand Manager

About the company

A fast-growing international FMCG organisation with operations in the UK, Europe, and Middle East specialising in the development, marketing, and distribution of premium haircare and beauty brands. With an expanding portfolio of owned brands and a strong presence across retail, ecommerce, and professional channels, we are committed to delivering high-performance products that inspire confidence and elevate everyday beauty routines.

Role Purpose

The Brand Manager will lead the brand as a commercially accountable business unit, with full responsibility for revenue, gross margin, marketing investment and brand contribution. The role will develop and execute the commercial and brand strategy, strengthen consumer relevance, expand profitable distribution and deliver sustainable market-share growth. The postholder will work cross-functionally with Sales, E-commerce, Supply Chain, Finance, Product Development and external partners to convert brand plans into measurable commercial results.

Key Responsibilities

· P&L ownership: Own the annual budget, rolling forecast and monthly performance of the brand, including net sales, gross margin, promotional spend, marketing investment, operating costs and brand contribution.

· Brand strategy: Develop the annual brand plan, defining target consumers, positioning, portfolio priorities, channel strategy, pricing architecture and growth initiatives.

· Commercial delivery: Partner with Sales and E-commerce to set channel and customer targets, improve distribution, increase rate of sale and deliver profitable promotional plans.

· Customer and channel development: Strengthen existing customer relationships, identify new accounts and routes to market, and support negotiations, range reviews and commercial proposals.

· Market and business insight: Monitor category trends, competitor activity, pricing, customer performance and commercial data; translate insights into clear actions.

· Pricing, margin and promotion: Recommend pricing, promotional activity, trade investment and commercial terms; monitor product and customer profitability and improve return on investment.

· Marketing and activation: Work with marketing department to ensure campaigns across digital. Social media, influencer, retails, trade and events support agreed commercial objectives and deliver measurable returns.

· Portfolio management: Lead commercial into product lifecycle decisions, new product development, launches, renovations, pricing and discontinuations; maintain a commercially productive SKU portfolio.

· Forecasting and stock: Work with Demand Planning and Supply Chain to improve forecast accuracy, maintain availability, manage inventory health and minimise aged or obsolete stock.

· Customer and partner management: Create compelling customer presentations and toolkits, support key account meetings and manage agencies and suppliers against agreed deliverables.

· Governance: Lead monthly commercial performance reviews, identify risks and opportunities, and implement corrective actions with clear owners and deadlines.

Experience and Qualifications

· Proven brand management experience in beauty, haircare, cosmetics, hair extensions, FMCG or a related consumer category.

· Demonstrable ownership of a brand P&L, budget and forecast, with a strong understanding of gross margin and commercial drivers.

· Track record of delivering commercial growth through retail, wholesale, professional, e-commerce or marketplace channels.

· Experience developing brand plans, managing integrated campaigns and measuring marketing effectiveness.

· Strong analytical skills, including interpretation of sales, margin, consumer, customer and inventory data.

· Experience of new product development, launches, portfolio rationalisation and agency management.

· Bachelor’s degree in marketing, Business, Commercial Management or a related discipline; relevant postgraduate or professional qualification is desirable.

Core Competencies

· Commercial and financial acumen

· Strategic brand thinking with strong execution discipline

· Consumer and customer orientation

· Data-led decision-making and problem-solving

· Ownership, pace and accountability

· Clear communication and presentation skills

Pay: £55,000.00-£60,000.00 per year

Ability to commute/relocate:

• North West London, Greater London: reliably commute or plan to relocate before startin…