Marketing Manager

About UpSkill Universe UpSkill Universe is a multi-award-winning AI upskilling and training organisation, founded in 2015. We design and deliver practical learning programmes for large enterprises, governments and community partners, and we have now trained close to 800,000 people across 43 countries, working with organisations including Google, Sky, UBS, HSBC, Visa, Lloyds Bank and Santander. Our work spans the UK, Sub-Saharan Africa and international markets, across AI, data, digital skills, leadership and inclusion.

About The Role We are looking for a Marketing Manager to build how UpSkill Universe goes to market, so that the right people in the right organisations know who we are, trust what we do and want to talk to us. You will shape our marketing plan, positioning and messaging, and then run the campaigns, content and events that turn them into qualified conversations for our sales team. Our audiences range from HR, L&D, Talent and Digital leaders in large enterprises to CSR, Foundation and Social Impact leads funding societal upskilling programmes, and much of the work will be turning our delivery experience, client results and point of view on AI and future skills into stories those people want to read and share.

This is a hands-on role in a small and ambitious business. You will write the plan, create much of the content, deliver the campaign, read the results and use what you learn to make the next one better, working closely with the CEO, the Head of Growth, Sales, Product and Delivery. It suits someone commercially minded and creative who is comfortable making decisions and moving things forward where not everything is defined yet.

This is a permanent, full-time role reporting to the Head of Growth. You can work hybrid from our London office or remotely within the UK, with time together for team days, client meetings and events.

Your Responsibilities Will Centre On

• Owning a marketing plan tied to our growth targets and commercial priorities.
• Defining our positioning, messaging and priority audiences using market insight, client feedback and sales intelligence.
• Running multi-channel B2B campaigns that build awareness and generate qualified enquiries for Sales.
• Owning the content strategy and editorial calendar, including thought leadership, case studies and webinars.
• Keeping our brand and messaging consistent across every channel.
• Measuring marketing’s contribution to enquiries and pipeline through HubSpot and reporting on it clearly.

What You Will Do Marketing strategy and planning

• Marketing Plan: Develop and deliver a marketing plan aligned with UpSkill Universe’s growth objectives, agreed with the Head of Growth and the CEO and reviewed each quarter.
• Positioning and Messaging: Define and refine our positioning, propositions and messaging for each priority audience, drawing on market insight, client feedback and what Sales hears in live conversations.
• Budget and Resources: Plan and prioritise marketing activity, managing the marketing budget, external suppliers and delivery timelines.

Campaigns and demand generation

• Integrated Campaigns: Plan and run multi-channel B2B campaigns across LinkedIn, email, the website, webinars and events, each with a clear call to action and a follow-up journey.
• Sales Alignment: Work with Growth and Sales on target accounts, prospecting and live opportunities so that campaigns reach the organisations we most want to work with.
• Lead Capture and Nurture: Build lead capture, scoring and nurture journeys in HubSpot that move interest towards a sales conversation, with a clean handover to Sales.
• Testing and Optimisation: Test and refine messaging, formats and channels to improve engagement and conversion.

Content and brand

• Content Strategy: Own the content strategy and editorial calendar, producing content that shows our expertise and speaks directly to the challenges our audiences face.
• Thought Leadership and Proof: Develop articles, case studies, client stories, webinars and lead magnets with internal subject matter experts, including material the CEO and Sales can use in their own conversations.
• Brand Consistency: Keep messaging and brand positioning consistent across channels, and find ways to extend our reach through partners, guest contributions, awards and external platforms.

Performance and collaboration

• Measurement and Reporting: Set clear objectives and tracking for every camp…