Website Manager

About the Company

Founded in 2007, RethinkFirst provides scalable, evidence-based solutions that support individuals with behavioral health challenges and the people who care for them. The company began by developing autism treatment training tools and caregiver resources, later expanding into K-12 education, employer benefits, behavioral health provider services, and payer solutions.

Its portfolio includes RethinkCare, RethinkBH, RethinkFutures, and RethinkEd. Today, RethinkFirst has nearly 500 team members supporting more than 2,000 customers worldwide. The company continues to invest in data science, analytics, and technology to improve outcomes and advance value-based care.

About the Role

RethinkFirst is seeking a Website Manager to oversee the day-to-day operations, quality, and governance of its public marketing websites across RethinkBH, RethinkCare, and RethinkEd. This hands-on role will manage content management systems, publishing workflows, website releases, technical health, accessibility, and search readiness.

You will work closely with Performance Marketing, Creative and Brand, Content, Marketing Operations, and technical partners to translate business requirements into reliable website experiences. The position is remote and available to candidates residing in the approved states listed below.

Key Responsibilities

• Manage day-to-day content management system administration, including pages, templates, components, permissions, publishing workflows, and content structure.
• Establish and manage website request intake and prioritization across business lines, translating approved requirements into practical plans and release schedules.
• Build and update pages and landing pages using established components, coordinating with designers, developers, and agencies when new functionality or technical changes are needed.
• Lead website quality assurance and release readiness, covering content accuracy, responsive behavior, accessibility, links, forms, tracking, browser compatibility, and post-launch checks.
• Monitor and improve website performance, uptime, Core Web Vitals, redirects, crawlability, metadata, structured content, and technical SEO fundamentals.
• Maintain website forms and routine integrations, troubleshoot issues, and document technical requirements for internal and external development partners.
• Implement and maintain website requirements for campaign tracking, consent management, and landing-page tests in collaboration with Performance Marketing and Marketing Operations.
• Develop website governance practices, documentation, and reusable processes that clarify ownership, approvals, and standards.
• Use analytics, Google Search Console, and website-quality tools to identify issues and improvement opportunities and share recommendations with stakeholders.

Required Qualifications

• Bachelor’s degree in marketing, web development, information systems, communications, or a related field, or equivalent practical experience.
• 3–5 years of hands-on experience managing production marketing websites and publishing through a modern CMS such as WordPress, Webflow, HubSpot, Contentful, or a comparable platform.
• Working knowledge of HTML and CSS, with the ability to diagnose common front-end, template, form, and integration issues.
• Practical experience with technical SEO, website accessibility, responsive design, redirects, page performance, and release quality assurance.
• Experience using web analytics and site-health tools such as GA4, Google Search Console, or comparable platforms.
• Strong project and stakeholder management skills, including the ability to prioritize requests, clarify scope, manage dependencies, and coordinate external partners.
• Strong documentation, problem-solving, and follow-through skills in a multi-brand or multi-business environment.

Preferred Qualifications

• Experience in B2B software, healthcare, behavioral health, education technology, or another regulated industry.
• Experience supporting consent-management tools, tag-management implementation, form integrations, or website experimentation platforms.
• Familiarity with JavaScript, DNS and domain management, content governance, and AI-supported web quality or publishing workflows.

Location and Work Arrangement

• Remote position.
• Applicants must reside in one of the following states: Alabama, Arizona, Connecticut, Florida, Georgia, Hawaii, Iowa, Illinois, Indiana, Kentucky, L…