ETF Sales Director - AI Investment Firm

Our client is an innovative fintech company launching a suite of AI-driven active ETFs in the US market. Backed by prominent technology executives and investors, they have secured their RIA licence and partnered with a leading ETF infrastructure provider to bring their proprietary algorithmic investment technology to market.

This is a rare ground-floor opportunity to join as the inaugural US-based hire and lead national distribution efforts. The successful candidate will initially operate as a one-person spearhead, building relationships and driving AUM growth, with the opportunity to recruit and lead a sales team as the business scales.

Key Responsibilities

• Drive ETF sales and AUM growth across key US distribution channels, including Registered Investment Advisors (RIAs), independent broker-dealers, platforms, and institutional investors
• Develop and execute a national sales strategy aligned with the company’s product positioning and brand
• Build and maintain strong relationships with financial advisors, investment committees, and home office contacts
• Represent the firm at industry conferences, webinars, and client meetings
• Collaborate closely with the Israel-based headquarters on product knowledge, market intelligence, and strategic initiatives

• Gather market feedback and competitive insights to inform product development and marketing strategy

• Recruit and build a high-performing sales team as distribution scales

Requirements

Required Qualifications

• Minimum 5 years of experience in ETF sales or distribution within the US market
• Established network within the RIA and/or institutional investment community
• Demonstrated track record of meeting or exceeding sales targets
• Strong understanding of the ETF landscape, investment products, and wealth management channels
• Excellent communication, presentation, and relationship-building skills
• Highly self-motivated with the ability to work independently and remotely
• Comfortable operating in an early-stage, high-growth environment with minimal oversight

Preferred Qualifications

• Experience launching new ETF products or building distribution from the ground up
• Prior experience working with international headquarters or within a global organisation
• Knowledge of AI/machine learning applications in investment management

• Series 7 and Series 66 (or 63/65) licences

• Existing relationships with ETF platforms and gatekeepers

Benefits

Base Salary: $150,000 - $220,000 annually (commensurate with experience)

Additional Compensation:

• Performance-based bonus tied to AUM and sales milestones
• Equity participation

Benefits:

• Comprehensive health insurance (medical, dental, vision)
• Paid time off and US public holidays
• Flexible/remote working arrangements
• Opportunity to shape and lead a growing US operation

Keller is a recruitment agency that provides services to clients ranging from startups and non profits to multinational corporations. Keller emphasizes ethical search processes, attentive candidate care, and leadership placements that support long-term client outcomes.

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