Digital & AI Communications Manager

About The Role At EDF, Success is Personal. As our Digital and AI Communications Manager , you’ll help shape how key audiences discover, understand and engage with our business. Combining digital expertise, strategic leadership and practical AI application, you’ll play a central role in strengthening EDF’s corporate communications and reputation.

Working across our customers, nuclear, renewables and careers businesses, you’ll ensure our digital channels, content and campaigns remain effective, discoverable and aligned to EDF’s communications priorities. You’ll help us respond to changing audience behaviours and create smarter ways of delivering impactful communications.

The Opportunity At EDF, we’re helping deliver An Electric Britain and leading the transition to a low-carbon future. We’re proud to offer flexibility through hybrid working. This role supports flexible working arrangements and requires the ability to work from either our London or Hove EDF office for at least two days a week.

As the digital communications subject matter expert within our Content, Digital and Brand Identity team - a centre of excellence for high-impact content creation and distribution - you’ll influence senior stakeholders, shape digital communications strategy and help ensure our content remains visible and effective in an increasingly AI-powered search environment.

You’ll work across owned, paid and earned channels to raise awareness of EDF’s purpose, strategy, solutions and services with a focus on reputation, advocacy and stakeholder engagement rather than sales or lead generation. You’ll also:

• Act as a trusted adviser to business leaders and communications teams across EDF’s non-Retail areas, helping strengthen digital channels, content discoverability and audience engagement
• Work closely with the Head of Content, Digital and Brand Identity to help shape and deliver digital communications strategies and corporate campaigns
• Lead Search Engine Optimisation (SEO), accessibility and AI discoverability improvements across corporate digital platforms and websites
• Own and coordinate content on EDF’s companywide webpages on edfenergy.com, including management of the homepage
• Oversee paid and organic digital campaigns across social media and web
• Analyse channel performance and provide actionable insights to improve reach and engagement
• Line manage the Digital Corporate Communications Lead and support integrated campaign delivery across multiple channels
• Provide training and guidance on digital best practice, AI tools and content optimisation
• Coordinate digital governance activities and meetings and help drive consistency across the business
• Innovate with emerging technologies and AI-enabled approaches to improve efficiency and performance
• Conduct regular competitor benchmarking and identify opportunities for continuous improvement
• Deliver complex digital initiatives, including website audits, enhancements and migrations

Who You Are We’re looking for a digital communications professional who combines strategic thinking, stakeholder influence and hands-on delivery experience. To be successful in this role, you’ll have:

• Proven experience in digital communications, with a strong track record of managing corporate digital channels and content
• Strong understanding of SEO, digital analytics and emerging AI search behaviours, including the impact of LLMs on content discoverability
• Experience using content management systems such as Drupal, WordPress or Sanity and analytics platforms including Google Analytics, Google Trends, Looker Studio and Search Console
• Experience managing and optimising paid digital and social campaigns across LinkedIn, YouTube, Meta, programmatic and display
• Demonstrable ability to translate digital trends, including AI developments, into practical recommendations and plans
• Excellent communication, copywriting and stakeholder management skills
• Strong project management skills with experience delivering complex digital projects such as website migrations
• Ability to work collaboratively across teams and influence at all levels
• High attention to detail, with the judgement to manage brand, regulatory and reputational considerations in a corporate communications environment

Desirable

• Knowledge of the UK energy sector or experience working in a complex, regulated industry
• Experience with AI-powered content creation and …