Digital Marketing Assistant (AU Client/Part-time)

The Marketing Job Where Every Enquiry Ends in a Real Home

Go Recruit is recruiting for an established Sydney-based residential builder with more than 20 years of industry experience. The business delivers design and build projects, knockdown rebuilds, full-home renovations and granny flats, using a science-based approach to sustainable, energy-efficient homes and a client-centred service from first consultation to handover.

You will join as their part-time Digital Marketing Professional, working remotely from the Philippines alongside the builder’s team. Your job is to turn great projects into quality enquiries from Western Sydney homeowners through paid ads, social media, SEO and email. If you want marketing with real homes behind it, we want to hear from you.

What you’ll be doing:

PAID ADVERTISING & LEAD GENERATION

• Plan, launch and manage Google Ads and Meta (Facebook and Instagram) campaigns targeting homeowners across Western Sydney, built around design and build, knockdown rebuilds, full-home renovations and granny flats
• Drive traffic to the consultation form and optimise for cost per qualified enquiry
• Set up retargeting audiences for website visitors and social media engagers
• Run A/B tests on creative, copy, landing pages and offers, and document results and recommendations

CONTENT & SOCIAL MEDIA

• Plan and publish regular Facebook and Instagram content, turning completed and in-progress builds into project showcases, progress updates, before-and-after features, short-form videos and case studies
• Create educational content on sustainable building, energy efficiency, and the knockdown rebuild and renovation processes
• Write clear, on-brand copy for social posts, ads, website pages and blog articles
• Monitor comments and messages, respond promptly, and pass new enquiries to the team

SEO & WEBSITE MANAGEMENT

• Carry out keyword research and local SEO for terms such as home builders, knockdown rebuilding and renovations across Western Sydney suburbs
• Update and maintain the WordPress website, including project pages, service pages and blog content
• Manage and optimise the Google Business Profile, including posts, photos and review requests
• Monitor rankings, traffic and technical issues using Google Search Console, SEMrush or Ahrefs
• Recommend improvements to the website, consultation form and cost calculator to lift conversion rates

EMAIL MARKETING & LEAD NURTURING

• Build email campaigns and newsletters featuring new projects, sustainable building tips and company updates
• Set up automated follow-up sequences for consultation requests and cost calculator users
• Keep contact lists clean, segmented by project type and enquiry stage, and privacy compliant
• Make sure every enquiry is captured and tracked accurately in the CRM or lead tracker
• Track open, click-through and conversion rates, and adjust content and timing to improve results

REPORTING & ANALYTICS

• Track marketing performance using Google Analytics 4, Google Tag Manager and platform reporting tools
• Set up conversion tracking for form submissions, phone calls and cost calculator completions
• Prepare weekly and monthly reports covering enquiries, cost per lead, traffic, spend and key trends
• Maintain a simple marketing dashboard in Looker Studio or similar
• Join regular check-ins with the team to review results and plan upcoming campaigns

What you’ll bring:

• 3 to 5 years of hands-on digital marketing, ideally lead generation for building, trades or home improvement
• Proven Google Ads and Meta Ads results in local lead generation
• Working knowledge of local SEO, Google Business Profile, GA4 and conversion tracking
• Canva or CapCut skills for project photos and videos, plus WordPress experience
• Excellent English copywriting for an Australian audience
• Reliable high-speed internet and a dedicated home office

Nice to have:

• Marketing experience with Australian builders, renovators or architects
• Understanding of sustainable building and energy-efficient homes
• Google Ads, Google Analytics or Meta Blueprint certification
• HubSpot or GoHighLevel experience

Why Join This Business:

• One business, one clear goal: quality enquiries
• Full ownership of ads, social, SEO, email and reporting
• Real, finished homes to build campaigns around
• A genuine day shift aligned to Australian hours

Compensation and benefits:

• PHP 25,000 – 30,000 per month
• Part-time, 20 hou…