Graphic Designer – TikTok Shop [448]

About the Company

CGK is a fast-growing home and bedding company with a portfolio of brands across sheets, pillows, mattress protection, comforters, and other sleep essentials. We sell primarily through Amazon and DTC, with a strong focus on building better products, stronger brands, and high-performing creative.

Our growing TikTok Shop operation brings together product discovery, creator partnerships, and conversion-focused design. We move quickly, test often, and care about both great creative and commercial performance.

About the Role

We’re looking to hire a Graphic Designer who understands TikTok-native design and can create compelling listing images, affiliate materials, and product launch assets that communicate product benefits and drive purchases.

You should be able to take a creative brief from initial concept through final delivery, asking questions when needed and bringing clear reasoning to your design decisions. You’ll work closely with our Affiliate, Paid, Product, and TikTok Shop teams to turn campaign objectives, creator insights, and performance results into effective creative.

This is a Full-Time remote role .

We are looking for a Graphic Designer specifically with these requirements

• 3+ years of professional graphic design experience, preferably within e-commerce, TikTok Shop, social commerce, DTC, or performance marketing.
• A portfolio demonstrating TikTok-native, mobile-first creative and conversion-focused digital design.
• Experience designing e-commerce listing images and product graphics that communicate benefits clearly and support purchase decisions.
• Strong understanding of visual hierarchy, typography, product presentation, calls to action, and mobile readability.
• Experience creating graphics for affiliate marketing, social media, or paid advertising.
• Strong proficiency in Figma and Adobe Creative Suite.
• Experience using AI design tools to accelerate ideation and production while maintaining product accuracy and creative quality.
• Excellent attention to detail, including spelling, grammar, product information, alignment, and brand consistency.
• Ability to follow briefs accurately, clarify missing information before starting, and explain the commercial reasoning behind your creative decisions.
• Strong project management skills, with the ability to manage multiple priorities, meet deadlines, and communicate potential delays early.
• Strong communication and collaboration skills, including comfort incorporating feedback from Affiliate and Paid teams.
• Comfort working with Google Workspace, Slack, and project management tools.

Nice to Have

• Experience with bedding, home goods, textiles, or other consumer-product brands.
• Experience creating marketplace listing images or working in a fast-paced DTC environment.
• Familiarity with TikTok Shop conversion metrics and using paid media performance data to improve creative.
• Experience with AI tools such as Adobe Firefly, Midjourney, or Higgsfield.

Your responsibilities will include (but are not limited to)

• Own assigned creative projects from brief and concept development through final delivery, proactively seeking context and collaborating with the relevant teams.
• Create high-converting TikTok Shop listing images that make product benefits clear and support click-to-purchase conversion.
• Redesign underperforming product graphics, developing visual hypotheses and using performance insights to guide improvements.
• Create affiliate outreach and campaign materials, including contest banners, affiliate briefs, creator messaging assets, and other supporting graphics.
• Develop launch creative for new products, bundles, limited drops, and seasonal releases.
• Translate product benefits, campaign objectives, and affiliate needs into compelling visual assets optimized for mobile-first TikTok consumption.
• Maintain CGK’s visual identity across all creative, including color, typography, hierarchy, and overall brand tone.
• Collaborate with the Affiliate team to understand creator engagement patterns and apply those insights to creative.
• Work with the Paid and TikTok Shop teams to understand which messages and visual approaches drive results and incorporate findings into future assets.
• Review all work before submission, checking spelling, product information, bundle contents, and brand consistency.
• Deliver accurate creative within agreed deadlines, minimizing unnecessary revisions by follo…