Senior Field & Demand Generation Manager, EMEA

Description About CloudBees CloudBees helps organizations build, run, and govern software factories, giving enterprises the confidence to ship software better, faster, and safer.

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Requirements About The Role We’re looking for a Senior Field & Demand Generation Manager to own field and demand marketing for Europe, the Middle East, and Africa. This person will run the regional field and demand plan: executive events and roundtables, regional and partner programs, account-based plays, and the digital programs that fill and follow up on them. Every program is measured on pipeline and revenue, not attendance.

This is a highly cross-functional role that sits at the intersection of marketing, sales, BDR, product marketing, marketing operations, and brand/content. You will be one of the primary marketing partners to the EMEA sales team and its regional sales leaders: building the quarterly plan with them, running programs in their territories, holding the line on follow-up, and pushing back with data when a program is not working.

You’ll adapt global campaigns to local markets, accounting for differences in language, buying behavior, partner ecosystems, and market maturity. You’ll make deliberate choices about where to invest based on account opportunity, sales coverage, and pipeline needs.

You’ll thrive in this role if you are equal parts strategic and hands-on: someone who can build the plan with sales leaders, stand up an executive dinner in a new city, launch the campaign that fills it, and clearly connect every program to pipeline and revenue outcomes.

What You’ll Do

• Own the EMEA field and demand plan, agreed with sales leadership and tied to pipeline and revenue goals.
• Act as the marketing partner to regional sales leaders: set quarterly priorities, review results, and agree target accounts with account executives, BDRs, and RevOps.
• Prioritize markets and territories based on business opportunity, sales coverage, and available resources.
• Plan and run executive dinners and roundtables, regional events and roadshows, trade show presence, customer programs, and user groups.
• Run partner and co-marketing programs with cloud, technology, and regional channel partners, including MDF-funded activity.
• Run the digital programs that fill and follow up on field activity: paid media, email, webinars, content syndication, nurture, and retargeting.
• Build and run account-based and pipeline acceleration programs for priority accounts, including in-person touches for late-stage deals.
• Adapt global campaigns for local audiences, coordinating translation and localization where needed while maintaining consistent positioning.
• Own the regional field and campaign calendar, event budgets and vendors, and forecast-to-actuals reporting.
• Collaborate with product marketing on messaging, positioning, launches, and persona-based campaign development.
• Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths.
• Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility, following applicable privacy and consent requirements.
• Own event and hand-raiser follow-up with the BDR team, so every lead is routed and worked within an agreed SLA.
• Report weekly on MQLs, conversion through SAL and SQL to SQO, pipeline created, and cost per opportunity by program. Distinguish sourced a…