Senior Front-End Web Developer

High-Volume Website & Landing Page Development

Department: Web Development & Digital Experience
Position Type: Full-Time
Experience: 5–7+ years preferred

About Divergent

We are a integrated growth agency connecting brand strategy, creative, paid media, SEO, web development, and analytics to drive measurable business results.

We work with growing businesses across healthcare, behavioral health, professional services, and other industries to create connected digital experiences that turn marketing investment into meaningful growth.

We build growth systems. Not more marketing.

About the Role

We are seeking a highly experienced, hands-on Senior Front-End Web Developer to lead the development, launch, maintenance, and optimization of websites and high-converting landing pages across multiple client accounts.

This is a production-focused role for someone who has extensive experience building websites at scale, not simply maintaining existing sites or making occasional design updates.

The ideal candidate can independently take an approved Figma design or wireframe and transform it into a polished, fully functional, responsive website. They understand how to build efficiently using reusable components, scalable templates, and standardized development processes.

You must be equally comfortable launching a full website, producing multiple campaign landing pages, troubleshooting technical issues, and collaborating with creative, paid media, SEO, and analytics teams.

This is a hands-on development role. We need someone who builds, launches, and takes ownership of the finished product.

Key Responsibilities

1. Website Development & Production

• Independently develop, launch, and maintain high-quality websites across multiple client accounts.
• Translate Figma designs and approved wireframes into responsive, production-ready websites.
• Build custom WordPress websites, themes, templates, and reusable components.
• Develop microsites, service pages, location pages, and campaign-specific landing pages.
• Ensure consistent visual execution across desktop, tablet, and mobile.
• Manage website redesigns, migrations, staging environments, and production launches.
• Maintain clean, scalable, well-documented code.

2. High-Volume Landing Page Development

• Rapidly produce landing pages supporting Google Ads, Meta, SEO, and other acquisition campaigns.
• Build reusable landing page templates that can be customized efficiently across clients, services, and geographic markets.
• Create conversion-focused page layouts with strong calls to action, lead forms, and appointment scheduling.
• Collaborate with paid media and creative teams to support ongoing A/B testing.
• Implement design and content variations without requiring complete page rebuilds.
• Ensure every landing page is properly tested, tracked, and functional before launch.

3. Technical SEO & Website Performance

• Implement technical SEO requirements in collaboration with the SEO/AEO team.
• Optimize Core Web Vitals, loading speed, mobile usability, and website performance.
• Implement schema markup, metadata, canonical tags, redirects, XML sitemaps, and structured content.
• Resolve crawlability, indexation, and technical website errors.
• Ensure websites follow accessibility and responsive design best practices.
• Support website architecture designed for traditional and AI-powered search visibility.

4. Marketing Technology & Integrations

• Integrate website forms with CRMs, lead-management platforms, and marketing automation systems.
• Implement and troubleshoot Google Tag Manager, GA4, Google Ads conversion tracking, Meta Pixel, and CallTrackingMetrics.
• Configure appointment scheduling, call tracking, form submissions, and conversion events.
• Work with the analytics team to verify that leads are properly captured, attributed, and delivered to the appropriate systems.
• Troubleshoot API connections, webhooks, form-routing failures, and third-party integrations.
• Apply appropriate privacy and security safeguards, particularly for healthcare clients.

5. Website Maintenance, Security & Quality Assurance

• Manage hosting environments, domains, DNS, SSL certificates, backups, and deployments.
• Maintain and update existing client websites, themes, plugins, and integrations.
• Identify and resolve bugs, broken forms, compatibility issues, and …