Sales Content & Presentation Manager
- Source: LinkedIn
- Barclays
- On-site
- London
- Full-Time
- Senior
Job Description
Join us as a Sales Content & Presentation Manager and you’ll turn complex products, propositions and business information into compelling stories that make sense to clients. This is much more than presentation design. You’ll use your editorial judgement, writing skills and visual storytelling expertise to determine the strongest message and bring it to life through high-quality client-facing content.
Working alongside Product, Proposition, Sales, Marketing and subject matter experts, you’ll get underneath the detail, understand the audience and challenge existing content where it could be clearer or more impactful. You’ll simplify technical or complex information and transform it into polished presentations and sales materials that help communicate our capabilities effectively.
You’ll develop content across areas including Cash Management, FX, Liquidity, Digital Channels, Trade & Working Capital and Issuing, covering everything from sales presentations and case studies to award submissions, templates and sales-enablement materials. Working with the wider content management function, the role will also help shape and embed standards and ways of working that improve content quality, consistency, reuse and effectiveness.
Key Accountabilities Take ownership of content through the full development lifecycle, from initial brief and content shaping through drafting, design, review, approval and final delivery. Balance stakeholder feedback, competing priorities and deadlines while maintaining the integrity of the client story and consistently high standards of quality.
Apply solid presentation and visual communication disciplines, using Microsoft PowerPoint as a core tool and ensuring appropriate brand, governance and control standards are maintained. Use effective structure, information hierarchy and design judgement to ensure content is clear, engaging and fit for purpose.
To be successful in this role, you will have the following:
- Demonstrable experience developing B2B sales, product, proposition or client-facing content, ideally within financial services or another complex, regulated or technical environment.
- Experience translating complex products, propositions or specialist subject matter into clear, accessible client communications.
- Solid experience developing high-quality presentations and other client-facing content, supported by advanced proficiency in Microsoft PowerPoint.
- Knowledge or experience of Cash Management, Payments, Liquidity, FX, Trade & Working Capital, Digital Banking or Issuing would be beneficial.
Desirable Skills Include
- Experience working within brand, content governance or regulatory/control frameworks, with an understanding of content management and lifecycle principles; familiarity with content management, digital asset management or sales-enablement platforms would be beneficial.
- Excellent client and commercial judgement, with the ability to distinguish between what stakeholders want to say and what clients need to understand.
- Effective stakeholder management, influencing and constructive challenge.
- Good digital and AI awareness, with an interest in using emerging tools and technology to improve content development and ways of working.
You may be assessed on the key critical skills relevant for success in role such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.
This role will be based in London.
Purpose of the role To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels to appropriate channels by crafting compelling narratives and designing engaging visual content
Accountabilities
- Collaboration with internal stakeholders to develop content messages, themes and topics which communicate the bank’s objectives.
- Management of the end-to-end content creation process including as needed writing, editing, animation creation, and static asset development which will be used and communicated across platforms.
- Management of content that engages clients and other stakeholders via articles, social media, videos and infographics.
- Monitoring the performance of content across various channels using analytics tools.
- In certain cases, development and maintenance of platforms such as microsites to promote the bank’s business objectives, values,…
Skills
- microsoft-powerpoint
