Landing Page Specialist (Design, Copywriting & AI Imagery)

About the Role

We’re looking for a Landing Page Specialist who can take a product brief and turn it into a high-converting page, end to end. You will own the page structure, the copy, the visual design and the AI-generated imagery, and you’ll deliver work that is ready for our team to implement.

This is a high-autonomy role. You won’t be handed a wireframe and a script. You’ll research the product, decide the angle, make the creative calls and be able to explain why they work.

What You’ll Do

• Research the product, target audience, competitors and offer to identify the strongest benefits, pain points and selling angles
• Define the page structure and messaging hierarchy for each campaign
• Write headlines, subheads, benefit sections, social proof blocks, objection handling and CTAs
• Match page messaging to the ad or traffic source that brought the visitor, based on their awareness stage
• Design responsive landing pages for desktop and mobile with clear visual hierarchy and prominent calls to action
• Create and refine realistic AI-generated product images, lifestyle visuals and supporting graphics
• Present and justify your decisions to stakeholders, and incorporate feedback quickly
• Deliver implementation-ready files and assets, with clear handoff notes
• Contribute to testing ideas (headline variants, layouts, CTA placement) to improve conversion over time

What We’re Looking For

Must-haves

• 2-3+ years of hands-on experience creating landing pages, with a portfolio showing real work
• Strong conversion-focused copywriting, including a working understanding of customer awareness stages and message match
• Solid visual and UX design skills for desktop and mobile
• Proven ability to generate and refine realistic AI images (product shots, lifestyle scenes, graphics) that look credible and on-brand
• Ability to run the full creative process independently, from research to final delivery
• Clear communication: you can articulate the “why” behind your choices
• Fluent English or Italian (written and spoken)

Nice-to-haves

• Experience with e-commerce, DTC or performance marketing campaigns
• Familiarity with A/B testing and basic analytics (GA4, Meta/Google Ads, heatmaps)
• Experience with tools such as Figma, Shopify/PageFlow/Webflow/Unbounce or similar
• Experience with AI image tools (e.g., Midjourney, Firefly, Flux, Higgsfield) and editing tools like Photoshop or Canva
• Working knowledge of both English and Italian

Tools You’ll Likely Use

Figma or similar design tools, AI image generators, landing page builders, and analytics/testing platforms. We’re flexible on your stack as long as the output is production-ready.

How You’ll Be Measured

• Quality and persuasiveness of landing pages delivered
• Speed and independence from brief to handoff
• Conversion performance of your pages over time
• Clarity of your rationale and documentation

What We Offer

• Fully remote work with Italian hours
• High ownership and creative freedom
• Compensation to be confirmed, depending on experience and engagement type
• A chance to see your work directly affect campaign results

How to Apply

Please send:

1. Your CV or profile
2. A portfolio with 2-3 landing pages you’ve fully owned (design, copy and images), noting your role and any results