Global TikTok Shop & D2C Manager

Global TikTok Shop & D2C

Manager

COMPANY OVERVIEW

Designer Parfums is a fast growing, dynamic global fragrance company in the perfume & cosmetics industry, with a UK base in London and international ambition, with active business in around 80 markets.

We are a family-owned business, and we are proud to create, develop, and distribute brands from a fantastic portfolio of heritage classics to celebrity trend-led & lifestyle fragrances. We are brand owners and licensees for GHOST, JENNIFER LOPEZ, HAWAIIAN TROPIC, CERRUTI, PLAYBOY & JEAN LOUIS SCHERRER and proud to be distributors for ARIANA GRANDE, GUY LAROCHE, PILOMA PICASSO, AIGNER & GANT.

Our employees make our business special. With strong family values, we believe that Designer Parfums is a more prosperous and fun place to work where people feel free to be themselves. We believe in the power of being Ambitious, Agile, and Approachable while meeting our business goals.

JOB PURPOSE

The Global TikTok Shop & D2C Manager is responsible for leading and scaling TikTok Shop as a priority global revenue channel, whilst also owning performance across D2C eCommerce.

This role will involve operating across multiple top brands, including Ghost Fragrances which is currently one of the fastest growing fragrance brands on UK TikTok Shop, Hawaiian Tropic Fragrances, and even some new to market brands.

Reporting to the Commercial Manager, this role drives the execution and optimisation of owned and emerging digital channels globally and sits at the intersection of social commerce, eCommerce, and lifecycle marketing.

KEY DUTIES AND RESPONSIBILITIES

Global TikTok Shop Ownership (Primary Focus)

• Own the global TikTok Shop strategy, performance, and growth roadmap
• Lead expansion and scaling across key markets (UK, EU, USA)
• Drive profitable revenue growth through:
• Product selection and merchandising
• Promotional strategy
• Creator and affiliate partnerships
• Paid media investment and advertising efficiency.

• Live shopping and social selling formats

• Identify and scale high-performing content and commercial models
• Stay ahead of platform developments, trends, and best practices

D2C eCommerce Ownership

• Own day-to-day performance of the global D2C website (Shopify)
• Deliver against revenue, conversion rate, and AOV targets
• Manage product merchandising, launches, and onsite trading
• Optimise the end-to-end customer journey

CRM & Retention Strategy

• Work with our agency on CRM strategy across email, SMS, and lifecycle channels
• Build and optimize automated customer journeys
• Drive improvements in:
• Customer lifetime value (LTV)
• Repeat purchase rate
• Retention and churn
• Ensure TikTok-acquired customers are effectively retained and monetised

Trading & Campaign Execution

• Execute the global digital trading calendar across TikTok Shop and D2C
• Lead TikTok-first campaign planning and activation
• Support product launches, seasonal campaigns, and promotional events
• Ensure alignment with Amazon and wider channel activity

Conversion Rate Optimisation (CRO)

• Analyse user behaviour across D2C and TikTok Shop journeys
• Identify and implement conversion improvements
• Run A/B tests across:
• Product pages
• Landing pages
• Checkout flows

REQUIREMENTS

• Proven experience in TikTok Shop or social commerce (essential)
• Experience in operating D2C businesses on platforms such as Shopify.
• Experience with CRM/lifecycle marketing (e.g. Klaviyo)
• Strong understanding of content-led commerce and creator ecosystems
• Analytical and entrepreneurial mindset with ability to translate data into action