Senior Visual Designer

Director, Senior Visual Designer

College Board - Engagement & Reach (EaR)

Location: This is a remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office). All CB employees are required to occasionally travel to meet in person for business purposes.

Role Type: This is a full-time position.

About the Team

The Engagement and Reach (EaR) division advances College Board’s mission by shaping how our work is understood, experienced, and acted on—helping protect the organization’s reputation while accelerating engagement and growth. We are a high-performing, collaborative team of communicators, marketers, creatives, and strategists who work together to deliver clear, compelling stories and turn them into creative, data-informed work that drives engagement, adoption, and real results. We partner closely with leaders across the organization to shape strategy, influence decisions, and amplify the impact of College Board’s highest-priority enterprises in service of our mission.

About the Opportunity

You’ll join CB Creative, College Board’s in-house design team within EaR, leading creative strategy, brand stewardship, and campaign design across AP, SAT, BigFuture, and enterprise brand work. Our team blends deep brand expertise with fast-turn campaign production, working across formats and channels to keep the College Board brand consistent and effective at scale. As a Director, Senior Visual Designer, you’ll own and develop compelling visual and video solutions that connect with our key audiences, while owning the College Board brand and video system — its development, standards, and evolution — across EaR. You’re just as comfortable building out a visual identity system as you are concepting and editing video and motion content — video and animation experience is required. We’re looking for a creative problem solver who’s ready to make the brand’s video and visual presence sharper, faster, and more consistent. If you are adaptable, service-oriented, and dedicated to being an advocate for our users through great design, then we want to work with you.

In this role, you will:

Strategize (60%)

• Own and evolve the College Board brand and video system strategy for EaR — including standards, guidelines, and how they extend to new formats and programs — applying it across campaign and brand initiatives.
• Direct brand and video decisions for outreach, operational, and campaign initiatives, and recommend and defend brand and video decisions to EaR leadership, design colleagues, and cross-functional partners as needed.
• Direct and mentor freelance designers and outside agency partners on brand and video execution, holding their output to College Board standards.
• Identify emerging brand and video needs not yet covered by existing standards, such as new formats, platforms, or program-specific requirements, and set direction before a playbook exists, with authority to decide new standards independently.
• Maintain system documentation as a living deliverable, published and updated regularly, so standards do not depend on individual memory.
• Use external exemplars and benchmarking to challenge legacy approaches and raise the visual and video bar.

Create (40%)

• Concept, design, and develop brand and video assets from start to finish — including social, digital, email, print, and campaign video/motion content — managing all phases from concept through completion.
• Own project timelines and delivery for brand and video work, partnering with production scheduling on capacity; resolve delivery risks independently, escalating only when the decision required falls outside the role’s authority.
• Own final sign-off on brand and video consistency across CB Creative’s output, with authority to decide new standards independently and require revisions before project completion.
• Resolve conflicts between agency-produced creative and established brand standards, deciding when a deviation is warranted for a specific campaign need, with authority to override agency direction.

About You

To qualify for this role, you must have:

• 8–10 years of experience in graphic design, with hands-on video and motion graphics production experience — video and animation experience is required, including owning a brand or design system at organizational scale.
• Advanced understanding of visual identity systems, hierarchy, typography, aesthetics, i…