Senior Marketing Insight and Measurement Manager

Join us as a Senior Marketing Measurement Manager within Planning and Operations at Barclays UK, where you will lead the measurement strategy, approach and reporting across a balanced scorecard that includes brand, marketing and design measures. We are seeking a commercially driven professional who knows best practice measurement methodologies and who can understand and interpret data from Marketing Mix Modelling, Multi-Touch Attribution (MTA), and Econometrics Modelling. You can turn numbers into insight into action, and influence key stakeholders across multiple functions, to inform strategy, plans, operations and campaigns. You will work closely with our Decision Intelligence team to evaluate marketing effectiveness, understand drivers of performance, and ensure our resources deliver maximum impact. You will create a constant feedback loop between strategy, planning, operations, CX design, campaigns, agencies, and measurement. And, you will play a key role in translating customer and market understanding into actionable strategies that enhance both our marketing performance and customer outcomes, ensuring that our marketing budget and team resource is spent in the best place. To be successful as a Senior Marketing Insight and Measurement Manager, you should have:

• Proven knowledge and experience in one or more of the following: Media/Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), or Econometrics Modelling.
• Excellent analytical skills with the ability to interpret complex data, identify trends, and present insights clearly to stakeholders.
• Experience collaborating closely with Decision Intelligence teams and applying insights to inform strategy.
• Solid understanding of the marketing landscape, gained through experience within a marketing function.
• Proficient in Excel, with the ability to manage and analyse large data sets effectively.
• Skilled in managing relationships with external agencies and confident engaging with senior stakeholders to influence decisions.

Some Other Highly Valued Skills May Include

• Experience working within financial services.

Purpose of the role To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignm…