Social Media & Content Growth Strategist (AI-Driven | Personal Brand Focused)

About the Role

We are looking for a high-performance Social Media & Content Strategist who understands how to grow personal brands from scratch into high-impact, high-reach channels (100K+ audience scale and beyond).

This is not a “posting job.” This is a growth ownership role—strategy, content systems, ideation, editing direction, and execution all driven with AI-first workflows.

You will be responsible for building content engines, not just content.

What You Will Own

You will take full responsibility for:

• Building and executing content strategy for personal brand growth across platforms (Instagram, YouTube Shorts, TikTok, LinkedIn)
• Designing viral content frameworks (hooks, storytelling structures, retention systems)
• Turning raw ideas into high-performing content pipelines
• Managing end-to-end content production (script → edit direction → final output)
• Using AI tools extensively for:
• Research & trend analysis
• Scriptwriting & ideation
• Content repurposing
• Editing assistance & automation workflows
• Collaborating with creators/CEO to shape personal brand positioning
• Analyzing performance data and iterating content strategy weekly

Required Skills & Experience

We are looking for someone who has:

• Proven experience growing personal or creator-led accounts to 100K+ followers/subscribers (must show proof)
• Strong understanding of short-form content psychology (hooks, retention, pacing, storytelling)
• Hands-on video editing experience (CapCut / Premiere Pro / Final Cut or similar)
• Deep familiarity with AI tools for content creation (ChatGPT, Claude, Runway, Descript, etc.)
• Strong sense of platform algorithms (especially Instagram Reels and YouTube Shorts)
• Ability to think like a strategist, not just an editor

Must-Have Traits

• Obsessed with growth and performance metrics
• Extremely fast execution mindset
• Comfortable working in experimental, fast-changing environments
• Doesn’t wait for instructions—builds systems
• Strong opinion on what content will or won’t work (and can justify it)

Nice to Have (Big Advantage)

• Experience working with founders or personal brands
• Experience scaling faceless or AI-driven content channels
• Knowledge of funnel-based content (content that drives leads/sales, not just views)
• Basic understanding of marketing psychology and persuasion

What We Don’t Want

• Traditional social media managers who only schedule posts
• People who rely heavily on “trendy edits” without strategy
• Anyone who cannot show measurable growth results
• Beginners learning AI “on the job”

Compensation

Competitive and based on proven results. If you can show real growth impact, we are open to premium pay structures.