Senior Trade Marketing Manager

Business Context:

E-commerce Platform Pan EU 3C, Beauty, FMCG, Home Living

Job Summary:

This is a platform-side trade marketing role focused on category growth. You will support the execution of category trade marketing strategies and operations, help implement category trade rules and merchant incentive mechanisms, support category marketing budget tracking, and coordinate platform-level category campaigns to drive category GMV expansion, merchant activity improvement and sustainable ecosystem growth across EMEA markets.

Key Responsibilities:

Category Trade Strategy & Execution Support

• Support the development of annual trade marketing roadmaps and category growth strategies across EMEA.
• Support brand tiering around authorized versus grey market status, including tiered merchant incentives, category subsidy rules and differentiated growth policies for flagship brands, mid-tier sellers and new merchants.
• Help translate category trade strategies into executable plans and coordinate implementation with relevant teams.

Category Campaign Planning & Execution

• Support the category promotion calendar aligned with EMEA key shopping nodes, campaign calendar and local seasonal sales.
• Help combine platform traffic resources and category-exclusive trade benefits to launch customized category campaigns.
• Coordinate campaign execution to support category transaction volume, penetration and user consumption scale.

Category Trade Marketing Budget & ROI Tracking

• Support the management and tracking of EMEA category trade marketing budget.
• Help complete budget allocation by country, merchant tier and campaign scenario.
• Maintain subsidy specifications, track full-cycle fund investment and output, and support closed-loop ROI analysis to improve budget utilization efficiency.

Key Merchant Trade Cooperation Support

• Support trade cooperation with core brand merchants and top-tier consumer goods brands.
• Help negotiate joint promotion plans, platform resource support and merchant matching investment under senior guidance.
• Coordinate category-exclusive activities and product strategies for key merchants to support conversion and sales improvement.

Industry Insight & Competitive Tracking

• Monitor EMEA competing platforms’ category trade policies, merchant incentive rules and campaign gameplay.
• Analyze local market consumption characteristics and provide inputs for category trade strategy iteration.
• Track sample redemption, shade finder or size guide engagement, return rate by promo type, and aged inventory turns.

Data-driven Category Growth Support

• Track core category metrics including GMV, transaction volume, merchant activity, new seller growth, conversion rate and traffic efficiency.
• Identify growth bottlenecks and incremental opportunities through data analysis.
• Support targeted trade marketing optimization solutions to drive category scale and quality improvement.

Cross-functional Collaboration & Business Review Support

• Collaborate with traffic operation, merchant operation, product, regional and compliance teams to support smooth policy and campaign implementation.
• Prepare weekly/monthly/quarterly category trade performance reports and business review materials to support data-based decisions.

Job Requirements:

1. 5+ years of e-commerce platform-side trade marketing / category operation experience; familiar with the EMEA cross-border e-commerce ecosystem; selective distribution knowledge is preferred.
2. Solid understanding of platform merchant incentive systems, category trade marketing budget operation and large-scale platform campaign models.
3. Proven track record of supporting category GMV growth and merchant ecosystem improvement through trade marketing execution and budget tracking.
4. Strong data analysis and business insight, capable of identifying core problems and supporting actionable optimization plans.
5. Business fluent in English; European language (DE/FR/ES/IT) proficiency is a plus.
6. Excellent cross-team collaboration and project management skills, able to support multi-country project delivery in a fast-paced platform environment.
7. Individual contributor mindset; comfortable executing under senior guidance and coordinating across multiple stakeholders.