Lifecycle Marketing Email Designer

ESC’s premier client,is seeking a part-time Lifecycle Marketing Email Designer to develop the creative foundation for its customer lifecycle email and push notification program. This role combines visual design, hands-on HTML/CSS email development, and the creation of reusable templates supporting welcome, engagement, retention, and winback campaigns.

Working closely with a lifecycle copywriter and engineering team, you will create more than 30 assets that are on-brand, mobile-optimized, and approved for outbound communications. You will also establish a modular design system that enables the lifecycle marketing team to independently build and update communications through a third-party platform’s drag-and-drop email builder.

This engagement focuses on the program’s initial build and optimization phase, with a strong emphasis on reusable components, testing, documentation, and a successful team handoff.The position is working 20 hours week, with a flexible schedule and is fully remote.

Key Responsibilities

• Design and develop responsive HTML/CSS email templates that render consistently across major email clients and devices.

• Create more than 30 email and push notification assets supporting welcome series, engagement initiatives, retention flows, and winback campaigns.

• Develop A/B test variations across layouts, visual hierarchy, content formats, and design treatments to support ongoing performance improvement.

• Collaborate with engineering to incorporate dynamic personalization, including vehicle year, make, and model; pricing data; and inventory imagery as data feeds become available.

• Partner with the lifecycle copywriter to align visual design and messaging across customer touchpoints.

• Manage creative refreshes and asset updates needed to support current tooling timelines and approval requirements.

• Build a modular design system with reusable headers, calls to action, product cards, footers, and other components.

• Test email rendering across Gmail, Apple Mail, Outlook, Yahoo, and mobile devices, resolving inconsistencies before deployment.

• Prepare design guidelines, component libraries, and template specifications to support ongoing team use and platform transition.

Required Qualifications

• At least 3 years of professional experience in mobile-first email design and production.

• Strong HTML/CSS email development skills, including table-based layouts, inline styles, and media queries.

• Advanced proficiency in Adobe Creative Suite and Figma.

• A portfolio demonstrating responsive email design across multiple email clients and devices.

• Hands-on experience with email rendering and testing tools such as Litmus or Email on Acid.

• Demonstrated experience creating modular, reusable design components and maintaining visual consistency across multiple assets.

• Strong attention to detail and the ability to collaborate effectively with copywriters, engineers, and marketing stakeholders.

Preferred Qualifications

• Experience with AMPScript or similar email platform scripting and personalization languages.

• Familiarity with Salesforce Marketing Cloud, Braze, Iterable, or comparable lifecycle marketing platforms.

• Experience designing emails for automotive, marketplace, or e-commerce businesses.

• Understanding of email compliance and deliverability considerations, including CAN-SPAM, authentication, and sender reputation.

• Knowledge of email accessibility practices, including alternative text, semantic structure, and color contrast.

• Experience developing component-based email design systems or pattern libraries for team-wide use.

• Familiarity with drag-and-drop email builders and template migration workflows.