Senior Manager, Web Development

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

We’re hiring an AI-first web developer to build and run the AI systems and agentic workflows that power our web development, and to act as the operator, reviewer, and quality gate over what those systems produce.

You’ll own multiple web properties and manage the integration of legacy platforms into modern frameworks. Part of the job is closing the gap of disparate properties. Part of it is building the automation that keeps the resulting sites running, publishing, and improving.

This is not a “use AI to write code faster” role. You’re expected to design and manage the AI system itself: what it builds, how it’s reviewed, what gets automated versus what needs a human, and how that system evolves as the sites do.

WHAT YOU’LL DO

• Own development and maintenance across our web properties, spanning modern frameworks (Next.js, Astro, React) and legacy platforms (WordPress) still awaiting migration
• Lead legacy-to-modern-framework migrations end to end, including full site refactors, without losing SEO equity, tracking, or existing integrations
• Plan and execute consolidation of separate web properties into a single unified site, including content migration, redirect strategy, and information architecture
• Build and manage AI-driven development systems and agentic workflows that handle the bulk of page building, publishing, QA, and routine site maintenance
• Define and maintain the human review gate that AI-built work passes through before it goes live
• Use AI tools for front-end design and prototyping, and implement final designs handed off by human designers as production-quality code
• Build and run CRO programs, including multivariate and A/B testing, serving different site experiences to different visitor segments
• Keep tracking and integration health intact across GTM (including server-side GTM), Marketo, and Salesforce as it touches the web properties
• Partner with Marketing, SEO, and Product Marketing on site structure, content, and page performance

WHAT YOU’LL NEED

• Strong hands-on experience with modern frontend frameworks: Next.js, Astro, React, and modern JS/TS
• Real experience migrating a legacy site (WordPress or similar) to a modern framework, not just building on a greenfield stack
• Experience consolidating multiple web properties into one, including redirects, IA, and SEO-safe migration
• A track record of building AI-driven or agentic systems for web development, publishing, or QA. Actual systems that automate real workflows, not occasional use of an AI coding assistant
• Comfort using AI tools for design and prototyping, and turning that output (or a designer’s files) into shipped front-end code
• Experience with CRO and multivariate/A-B testing tools (VWO, Optimizely, or similar), including audience-based targeting
• Working familiarity with GTM (server-side is a plus) and marketing stack integrations like Marketo and Salesforce

AND IT’S NICE TO HAVE

• Experience in a multi-brand or multi-property web environment
• SEO/AEO literacy
• Experience standing up an agentic coding pipeline (e.g. Claude Code) in a production environment

Compensation for this role will be determined based on a variety of factors, including relevant experience, qualifications, skills, geographic location, and market considerations. The anticipated compensation range for this position is -

$127,000 - 163,000 USD- annually. In addition to base compensation, eligible employees may be offered other forms of compensation, such as bonuses, commissions, equity, or other incentive programs, where applicable. Compe…