Founding Designer (Brand, Web & Product)

• Location: Remote. US, UK or Europe; you’ll need at least four working hours overlapping Mountain Time. The range below is for US-based candidates and is adjusted by location elsewhere.
• Reports to: Growth lead, with regular meetings with the executive team for brand work.

About Breathe for Change

Breathe for Change is building the category of Human Intelligence in Education to address the crises of educator stress and burnout, student mental health, and AI disruption. Our accredited higher-education program, a Master of Science in Education in Transformative Teaching & Learning awarded by William Jewell College and accredited by the Higher Learning Commission, equips educators with the human skills they and their students need most to thrive. More than 20,000 educators in every U.S. state have come through our programs. We reach teachers through TeacherCon, our free three-day online event, through paid social, email and a podcast, and we enroll them through honest conversations with our Educator Development Counselors.

The role

You’ll be our first design hire. You’ll own how Breathe for Change looks everywhere a prospective student meets us, and you’ll make it yourself: the website, the curriculum made visual, email, paid-social creative, event materials, brand. The heart of it is making a complicated thing legible: a 30-credit, three-semester master’s and a five-layer Human Intelligence framework, explained visually, in a sequence a tired teacher can follow in one scroll.

This is a making role. You design in Figma and you build what you design, in Webflow, Framer or front-end code. Direction comes from our growth lead and our exec team; the craft, the system and the shipped work come from you. There is a mountain of hands-on design to do, and we’d rather hire one person who can do it beautifully than a director who can’t.

Your first big project is already scoped: a refresh of our website, borrowing the clarity of the best program sites in education while keeping our brand. You design it. You build it. It’s the fastest way for both of us to see what working together is really like.

Where it grows. We don’t have a product engineering team yet, so product design here starts with the student-facing surfaces we already ship: onboarding, program materials, the theme and content of the learning platform our partner college provides, and the dashboards and AI tools our team runs on. The first one is student onboarding. As we build more of the student experience, you’re the designer in the room from the start, and because you build, you’ll ship a good deal of it yourself with AI-assisted tooling and our technology lead on the plumbing. It’s not the core of the role, but the information design you do on the website becomes the design language for everything a student touches.

Three things to know about how we work, because they tell you whether this seat is for you:

You’d be making, not managing

We have agencies and freelancers who produce at volume, and a growth lead who sets direction. What we don’t have is one person who can take a page from blank to shipped, or an email from brief to sent, and make it look like us. This seat is in Figma and the site builder most of the day.

We’re small, flat and fast

The founders are still in the work. Decisions get made in a conversation, not a committee. You’ll work with our co-founder, who is the voice and face of the brand, and with the people who run growth, enrollment and product. We use AI in nearly every workflow and expect you to as well.

We sell a regulated degree with integrity, structurally

Teachers are trust professionals and our buyers for life. Every public claim about the degree has to be exact: who awards it, what it costs, what it can and cannot promise. That’s a design constraint, not a legal footnote, and the best work here makes the truth land harder than hype would.

What you’ll actually do

• Bring the brand and curriculum to life. Turn the program, the framework and the accreditation story into pages, sequences, diagrams and decks that a prospective student grasps at a glance. This is the core of the job.
• Design and build the website. Sequence the story, design the system, build the pages (Webflow, Framer or code; you choose and make the case), ship, and iterate on what the data says.
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