Integrated Marketing Manager

• We’re looking for an ambitious, creative, and growth-driven Integrated Campaign Manager to join Flo’s Brand team to lead our commercial push into Perimenopause — building category leadership and driving growth as we scale this segment against a competitive landscape
• This is an exciting opportunity to help drive Flo’s growth into a major new category through culturally resonant, insight-led campaigns that establish us as the trusted leader in perimenopause. You’ll play a key role in shaping how Flo competes and wins in this space — translating category strategy into tangible, high-performing commercial work
• Plan and execute integrated campaigns that drive Flo’s brand equity & commercial growth in the perimenopause category — from positioning and creative development through launch, asset production, and performance review
• Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social to ensure every campaign lands with consistency and reach
• Own the campaign calendar, prioritizing high-impact cultural and category moments (e.g. Menopause Awareness Month) and competitive timing
• Identify new channel and partnership opportunities to build reach and credibility in the category — e.g. brand partnerships, category-specific media, podcasts
• Manage campaign budgets and prove commercial impact, working closely with Analytics to track installs and revenue and prioritize investment in what drives measurable results

Benefits

• Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
• Family benefits: We know having a baby can be a big transition for the family, so we’re proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)
• Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
• Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year
• Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office.

Our popular Workation policy also allows you to work from anywhere for up to 2 months a year- Strong cross-functional experience (Creative, Product Marketing, Growth, Social Growth, PR & UA), confidently managing creative production, internal/external teams, and multiple stakeholders - 7+ years’ experience planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review - Experience launching or scaling a commercial product/category push in a competitive market, with a sharp read on cultural moments worth activating around - Analytical mindset — track record of measuring campaign performance and managing budgets for efficient, high-impact execution - Strong understanding of women’s health audiences, ideally with exposure to the perimenopause/menopause category and its competitive landscape - Experience marketing to 35+ women or to life-stage-specific audiences (e.g.new parents, midlife consumers), either within or outside of health/wellness - Background in categories with a high credibility or trust bar (e.g. healthtech, femtech, finance, insurance) - Experience in the US market specifically