Product Designer

Company Description Barraid is an e-commerce platform in India specializing in bar accessories and barware for home and commercial use. The company offers a wide range of products including decanters, cocktail shakers, peg measurers, ice buckets, bottle stoppers, beer glasses, ash trays, and liquor dispensers. Barraid focuses on providing functional and unique bar accessories that enhance the drinking and hosting experience. As a growing online retailer, the company values thoughtful product design, visual appeal, and ease of use to meet the needs of modern customers.

Role Description The Product Designer will be responsible for designing bar accessories and related product experiences that align with Barraid’s brand and customer needs. This full-time remote role includes creating concepts and visual designs, developing product specifications, and collaborating with cross-functional teams such as marketing, operations, and suppliers. Day-to-day tasks involve conducting user research to understand how customers use barware, applying design thinking to solve functional and aesthetic problems, and iterating on prototypes based on feedback and data. The Product Designer will also help refine the online presentation of products, ensuring that the design, imagery, and descriptions clearly communicate value and usability. This role requires independent work, regular virtual collaboration, and strong attention to detail.

Qualifications

• Candidates should possess strong Product Design and Visual Design skills, with a portfolio demonstrating physical product or consumer goods design.
• Candidates should possess Design Thinking and User Research skills to translate customer insights into practical, appealing product solutions.
• Candidates should possess UX Research skills to understand user behavior and inform product features, ergonomics, and usability.
• Experience working with materials, manufacturing constraints, or 3D modeling tools (e.g., CAD software) is beneficial.
• Bachelor’s degree in Product Design, Industrial Design, UX/UI, or a related field, or equivalent practical experience.
• Ability to work effectively in a remote environment, manage multiple projects, and collaborate with distributed teams.
• Strong communication skills and the ability to present design concepts and rationale to stakeholders.
• Experience in e-commerce, consumer products, or lifestyle brands related to home, hospitality, or barware is a plus.