Marketing Director

GTM Performance Marketing Director

Location: Dubai

Type: Full-time

Package: Circa $500,000 + relocation support

Sector: Beauty / Cosmetics / DTC

Recrescere Group is working with a stealth beauty and cosmetics brand preparing for significant growth across global markets.

The business is looking to appoint a GTM Performance Marketing Director to lead its growth strategy, performance marketing engine and customer acquisition roadmap from Dubai.

This is a senior, hands-on role for someone who has built consumer brands from the ground up, combining paid social, performance marketing, data analytics, creator-led content and full-funnel growth.

The Role

You will be responsible for building and leading the brand’s go-to-market and performance marketing strategy, with a focus on scalable customer acquisition, revenue growth and brand awareness.

This role requires someone who is strong across paid social, data analytics and campaign reporting. You will need to understand performance data, identify what is working, make decisions based on campaign results, and continuously optimise spend, creative, targeting and channel mix.

Key Responsibilities

• Own and execute the full GTM and performance marketing strategy.
• Lead customer acquisition across TikTok, Meta Ads, PPC and other paid channels.
• Build scalable organic and paid funnels across the customer journey.
• Develop and manage UGC, influencer and creator-led growth strategies.
• Own campaign reporting, performance analysis and optimisation.
• Use data to make decisions on spend, creative, audience targeting and channel strategy.
• Track CAC, ROAS, LTV, conversion rates, attribution and wider commercial performance.
• Build clear reporting dashboards and communicate performance to senior leadership.
• Oversee campaign planning, testing, optimisation and budget allocation.
• Identify growth opportunities across new channels, markets and audiences.
• Build the performance marketing function, including processes, partners and team structure.

Requirements

• Proven experience scaling a DTC beauty, cosmetics, skincare or consumer brand.
• Strong paid social experience across TikTok, Meta Ads and other key platforms.
• Strong data analytics and reporting capability.
• Experience making commercial decisions based on campaign performance.
• Extensive experience across PPC, paid social, UGC and influencer marketing.
• Track record of building a brand from the ground up through organic and paid funnels.
• Strong understanding of attribution, funnel performance, CAC, ROAS and LTV.
• Experience managing significant paid media budgets.
• Strategic thinker who is still comfortable being hands-on with implementation.
• Confident working in a fast-paced, founder-led or high-growth environment.
• Able to relocate to Dubai or already based in the region.

Who This Suits

• This role would suit a senior performance marketing leader who knows how to combine paid social, data analytics, creative testing and commercial decision-making.
• You will be someone who can build the growth engine, read the data, report clearly to leadership, and make fast decisions based on campaign performance.

Package

• Circa $500,000 compensation package.
• Relocation support available.
• Senior leadership role with major growth potential.
• Opportunity to build the marketing function for a stealth beauty/cosmetics brand.

Apply

If you have proven experience building and scaling beauty, cosmetics or DTC consumer brands through paid social, analytics, UGC, influencer marketing and performance-led growth, please apply with an up-to-date CV or contact Recrescere Group for a confidential conversation.