SEO Content Writer - Contract

About the role

Lizard SEM is hiring a remote, freelance SEO Copywriter (contract) to write website copy that ranks and converts for pest control and home services companies. Most of the job is writing all the page content for our clients’ websites. You’ll own the copywriting pipeline from start to finish: use AI agents like Claude to generate content, check every page for accuracy, know each client’s project well enough to catch what’s wrong, and deliver on deadline. You’ll work on your own and run the process yourself. You won’t just write copy and hand it off.

Lizard SEM is a digital marketing agency that specializes in pest control and home services. Our clients are local operators who depend on search to fill their schedules, so every page you write has a clear job: earn visibility and turn visitors into calls.

Type: Freelance contract

What you’ll do

• Produce the full set of page content for client websites, from first outline to approved copy.
• Write website copy for home pages, service pages, location pages, and about pages that match each client’s voice and service area.
• Build content outlines from keyword research and SERP analysis, mapping search intent, headings, entities, internal links, and FAQs before drafting begins.
• Write spoke pages that support pillar pages in a hub-and-spoke structure, covering specific services, pests, and local markets in depth without cannibalizing each other.
• Run AI agents like Claude to research, outline, and generate drafts, then review, correct, and finish every page to a publish-ready standard.
• Write to EEAT standards (experience, expertise, authoritativeness, trustworthiness) and optimize for both traditional search and AI search and LLMs - including title tags, meta descriptions, header structure, schema-friendly FAQs, and content that answer engines can cite.
• Refresh existing pages that have lost rankings or traffic, using performance data to decide what to rewrite, merge, or expand.
• Keep deep knowledge of each client project (services, service areas, brand voice, past decisions) so you can judge whether AI output is accurate, and QA every page before it goes to the client.

What you need

• 2+ years writing website copy, with a portfolio of published service or landing pages.
• Solid understanding of EEAT and how to write content that performs in AI search and LLM answers.
• Working SEO knowledge: keyword research, search intent, on-page optimization, internal linking, and topic clusters (pillar and spoke). You can explain why a page is structured the way it is.
• Hands-on experience with Claude: you use it regularly for research, outlining, and drafting, can write clear prompts and reusable instructions. Comfortable directing AI agents to do the drafting while you own the quality of the result.
• Strong editing instincts: you turn rough or AI-assisted drafts into clear, accurate copy that sounds like a real local business.
• Self-directed. You can run a multi-client workload on your own, set your priorities, and hit deadlines without close supervision.
• Familiarity with SEO tools such as Semrush or Ahrefs, plus Google Search Console.
• Excellent written English, grammar, and attention to detail.

Nice to have

• Experience writing for pest control, HVAC, plumbing, lawn care, or other home services businesses.
• Agency experience across multiple client accounts.
• Familiarity with WordPress publishing.
• Experience building Claude Projects, skills, or prompt templates that a team can reuse.
• Basic understanding of conversion copywriting and how pages drive phone calls and form fills.

Who you’ll work with

You’ll work mainly with our creative team, plus the SEO team on keyword strategy and site structure and Account Management on client voice and approvals.

How we’ll measure success

• Accurate content that needs little correction on facts or client details.
• Pages delivered on time and approved with minimal revisions.
• Rankings, organic traffic, and leads from the pages you write.
• Outlines the SEO team can hand off without rework.

How to apply

Send your resume, 2 to 3 published website copy samples (service or spoke pages preferred), and a short note on how you use Claude in your writing process.

Pay: $25.00 - $32.00 per hour

Benefits:

• Flexible schedule

Work Location: Remote