Digital Manager (Beauty/ UK)

Bielenda Group is one of the leading beauty companies in Central and Eastern Europe, with over 30 years of experience in skincare and cosmetics. Our portfolio includes a diverse range of brands distributed across international markets, and expanding our presence in the United States is a key strategic priority.

Role Overview This position is responsible for building and scaling Bielenda’s digital presence and online sales in UK, combining digital marketing, e-commerce, social commerce, commercial ownership and hands-on execution.

The role requires an omni-channel perspective: the person should understand how digital marketing,social media, KOL/KOC, media investment, TikTok Shop, Superdrug/Boots and offline retail activations work together to drive sell-out and brand growth. This is not only an e-commerce coordination role. The person must be able to manage off-platform digital marketing activities while also executing and growing the e-commerce business.

Key Responsibilities

• Develop and execute Bielenda’s digital growth strategy for the UK market.
• Drive online sales and brand growth across TikTok Shop, Boots, Superdrug and other key channels.
• Lead the launch and ongoing management of TikTok Shop UK, including promotions, creator collaborations and affiliate programmes.
• Coordinate digital marketing activities with external agencies across paid media, social media and influencer marketing.
• Localise content and campaigns for the UK market.
• Work closely with the UK Key Account Manager to align digital activities with retail priorities.
• Monitor market trends, identify growth opportunities and optimise performance.
• Track key KPIs, analyse results and provide actionable recommendations.
• Manage marketing budgets and ensure effective execution of campaigns and product launches.

Requirements

• Proven experience in digital marketing, e-commerce, social commerce or a similar commercial role.
• Strong understanding of digital marketing, performance media and online sales channels.
• Experience working with agencies, influencers, content creators and external partners.
• Experience with TikTok Shop and/or social commerce platforms.
• Knowledge of the UK retail and e-commerce landscape, including retailers such as Boots and Superdrug.
• Experience within beauty, cosmetics, FMCG or consumer goods industry.
• Strong analytical skills with the ability to translate data into commercial actions and growth opportunities.
• Excellent project management, communication and stakeholder management skills.
• Commercial mindset with a results-oriented approach.
• Fluent English, both written and spoken.