Store Manager – Cake & Custard Factory Global

Store Manager – Cake & Custard Factory GLOBAL

Locations: Aldgate (E1), Peckham (SE15), Dalston (E8), South Woodford (E18) & Dagenham (New Store Opening January 2027)

Job Type: Full-Time
Experience Required: Minimum 2 years’ management or supervisory experience within hospitality, food service or retail
Working Hours: Flexible, including evenings, weekends and late nights
Salary: Competitive, dependent on experience

About Cake & Custard Factory

Cake & Custard Factory is a growing London-based dessert business, specialising in delicious cakes, custards, milk cakes, hot desserts and a wide range of sweet treats.

With established locations across London and our new Dagenham store scheduled to open in January 2027, we are continuing to expand and are looking for experienced, motivated and commercially minded Store Managers to join our management team.

We pride ourselves on delivering quality desserts, excellent customer service and a consistent customer experience across all our locations.

We are seeking individuals who are passionate about hospitality, capable of leading teams and confident in taking full responsibility for the day-to-day running of a busy dessert shop.

About the Role

As a Store Manager, you will be responsible for overseeing all aspects of your store’s operations, including staff management, customer service, financial performance, stock control, food safety and operational compliance.

This is a hands-on management position requiring strong leadership, excellent organisational skills and the ability to make decisions independently.

You will be expected to lead by example, maintain high standards and ensure your store operates efficiently, profitably and in accordance with company policies.

You will also work closely with the Regional Management and Operations Team to implement business objectives, improve store performance and support the continued growth of Cake & Custard Factory.

Key Responsibilities1. Store Operations & Daily Management

• Take full responsibility for the day-to-day operation and performance of your assigned store.
• Ensure the store opens and closes safely, securely and on time.
• Oversee daily trading activities and ensure smooth operations throughout all shifts.
• Maintain high standards of cleanliness, organisation, product presentation and customer service.
• Ensure all opening and closing procedures, daily checklists and operational requirements are completed correctly.
• Monitor store equipment and report maintenance or operational issues promptly.
• Ensure company policies, procedures and operational standards are consistently followed.
• Identify opportunities to improve operational efficiency and service delivery.
• Take ownership of operational issues and resolve problems proactively.

2. Leadership, Staff Management & Development

• Lead, motivate and manage a team of Team Leaders and Team Members.
• Create a positive, professional and productive working environment.
• Delegate duties effectively and ensure staff understand their responsibilities.
• Monitor individual and team performance, providing regular feedback and coaching.
• Support recruitment, interviews, trial shifts and the onboarding of new employees.
• Deliver staff training and ensure employees are competent in their assigned duties.
• Address performance, conduct, attendance and punctuality concerns in accordance with company procedures.
• Support formal performance management and disciplinary processes in conjunction with the HR Team.
• Promote teamwork, accountability and high standards of professional conduct.
• Ensure appropriate staffing levels are maintained throughout trading hours.

3. Staff Scheduling, Rotas & Labour Management

• Prepare and manage weekly staff rotas in accordance with operational requirements.
• Ensure adequate staffing during peak trading periods, weekends and evenings.
• Monitor employee attendance, lateness and shift coverage.
• Manage shift changes, staff absences and short-notice staffing requirements.
• Monitor labour costs and ensure staffing is aligned with business demand.
• Review staff hours and ensure accurate records are maintained for payroll purposes.
• Ensure working arrangements comply with relevant employment legislation and company policies.
• Communicate staffing issues and operational requirements to Regional Management.

4. Sales Performance & Commercial Management

• Take responsibility f…