Director of Product Marketing (GTM, Service Cloud)

• As Director, Product Marketing (GTM Service Cloud), you will own the go-to-market strategy for our Service business, including Service Cloud, Casey (our help agent), and Contact Center
• You will join a team of experienced product marketers, act as the voice of sales, and turn product innovation into a clear, unified Service story that wins in the field
• Go-To-Market Strategy: Own the go-to-market strategy for the core Service business and tell one end-to-end Service story across Agentforce, Service Cloud, and Contact Center
• Voice of Sales: Act as the voice of sales, translating business needs across marketing, sales enablement, product, and field teams
• Subject Matter Expertise: Be the go-to-market expert for Service for internal stakeholders, executives, and the field
• Competitive Strategy: Own competitive strategy and enablement for Service
• Planning: Lead cross-functional annual and quarterly GTM planning
• Enablement Strategy: Build the product enablement strategy, including sales plays, pitch decks, and training material
• Product Launches: Drive launch strategy and execution for key Service product launches, including major event moments such as Dreamforce
• Pricing & Packaging: Partner with product teams on pricing and packaging strategy
• Global Scale: Partner with industry and regional product marketing managers to scale programs globally
• Analyst Relations: Work with analyst relations on positioning and briefings
• Content Creation: Create and deliver content, webinars, blogs, events, and customer stories
• Public Speaking: Present to audiences of all sizes, from customer meetings to keynote stages
• Performance Tracking: Track, measure, and report on sales and marketing performance against clear metrics
• Team Inspiration: Bring GTM expertise and inspire a team of product marketers

Benefits

• Medical Care
• Life Insurance
• Retirement Savings
• Employee Assistance Programs
• With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year- Strategic thinker with a growth mindset and comfort with numbers
• Ability to present confidently to executive leaders, cross-functional partners, and customers
• Proven partner to sales, marketing, and enablement teams
• Experience creating value propositions and content strategies for the full buyer funnel
• Self-starter who can navigate a complex, fast-moving, multi-geography organization
• 8+ years of experience in product marketing, sales, or go-to-market roles
• Data and analytics proficiency for setting measurable marketing metrics
• Knowledge of or experience in marketing to Service buyers across multiple industries
• Strong communication and storytelling skills
• Experience leading and inspiring a team of marketers
• Experience with Salesforce products and/or other SaaS and B2B technology platforms
• Experience in Contact Center, customer service, or AI agent products
• Experience using AI tools to analyze and interpret sales data, and create plans based on that data