Store Manager - Fashion Brand

Flagship Store Manager

**Fast-Growing Fashion & Lifestyle Brand New Flagship Opening**

Location: TBC

Salary: Competitive + Benefits

Contract: Permanent, Full-Time

The Opportunity

We are partnering with an exciting, fast-growing fashion and lifestyle brand as they prepare to launch a brand-new flagship store.

This is a unique opportunity for an ambitious, commercially driven and highly creative Store Manager to take ownership of a significant new chapter in the brand’s growth.

More than simply managing a store, this role is about building something truly special from the ground up . From creating an exceptional customer experience and developing a high-performing team to delivering memorable launches, events and commercial initiatives, you will play a pivotal role in bringing the brand’s vision to life.

Situated close to the brand’s headquarters, the store will act as an extension of the wider business, making this a highly visible and strategically important appointment. You will work closely with senior leadership, contributing to the wider retail strategy and helping shape the future of the brand’s physical retail presence.

We are looking for someone who combines operational excellence with entrepreneurial thinking, creativity and a genuine passion for delivering outstanding results.

Key Responsibilities

Flagship Launch & Brand Experience

• Lead the successful opening and ongoing development of the brand’s new location.
• Create an exceptional, immersive retail environment that reflects the brand’s identity, values and ambitions.
• Take ownership of launch activations, in-store events, community initiatives and VIP experiences.
• Collaborate with HQ teams across Marketing, Creative, PR and Operations to deliver innovative events and retail initiatives.
• Continually identify opportunities to elevate the customer journey and build brand loyalty.
• Position the store as a destination store, creating an experience that extends beyond traditional retail.

Commercial Performance & Strategy

• Take full ownership of store performance, driving sales, profitability and sustainable growth.
• Set, monitor and deliver ambitious KPIs across sales, conversion, ATV, UPT and customer retention.
• Analyse trading performance, customer insights and emerging trends to identify commercial opportunities.
• Develop and implement strategic initiatives to maximise performance and support the brand’s broader objectives.
• Partner closely with senior leadership and HQ teams, providing valuable feedback and contributing to business decisions.
• Support the evolution of the brand’s retail strategy, identifying opportunities to innovate, improve and scale.

Leadership & Team Development

• Recruit, build and inspire an exceptional store team, creating a culture of ambition, collaboration and accountability.
• Lead from the front, motivating individuals to deliver outstanding commercial results and customer experiences.
• Set clear performance expectations, provide regular coaching and develop future retail leaders.
• Foster a positive, energetic and high-performing environment where people feel empowered and invested in the brand’s success.
• Champion the brand’s values and ensure they are reflected throughout the team and customer experience.

Events, Community & Customer Engagement

• Develop a calendar of exciting in-store events, product launches and brand activations.
• Build relationships with local communities, influencers, VIP customers and brand advocates.
• Work collaboratively with HQ to bring creative concepts to life and generate footfall, engagement and sales.
• Create meaningful connections with customers, driving repeat visits and long-term loyalty.
• Identify new ways to position the flagship as a key destination within the brand’s community.

Operational Excellence

• Oversee all day-to-day store operations, ensuring the highest standards across service, visual merchandising, stock management and presentation.
• Implement robust processes and procedures that support an efficient, commercially successful store.
• Manage budgets, staffing, scheduling, stock accuracy and operational compliance.
• Maintain exceptional standards while introducing improvements that support business growth.
• Ensure the flagship operates as a benchmark for the brand’s future retail locations.

About You

We are looking for a dynamic and inspiring retail leader with the ambition and vision to build something exc…