SFMC (Salesforce Marketing Cloud) Developer

The opportunity

You will be responsible to develop large and complex web applications architecture, composed of components, standards that govern which how data is represented, arranged, integrated and used by users, including the design, build and documents to address business requirements

You will be responsible Create sound project plans with the business by engaging with multidisciplinary teams, and by identifying, managing and mitigating risk

You will be responsible to develop relationships across the business to understand data requirements, applies deep technical knowledge of data management to solve business problems in areas where solutions may not currently exist, necessitating new solutions / ways of working / technologies and proactively articulating these to the business

You will be responsible to oversee engineering and delivery of Enterprise Transactional Communications platform using Salesforce Marketing Cloud (SFMC). This role focuses on enhancing customer engagement through SFMCs integration with Adobe tools such as AEM, Real-Time CDP, and Journey Optimizer. Candidates should have strong technical skills in SFMC, Adobe Experience Cloud integration, AWS, and proven leadership and stakeholder management experience.

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Skills and attributes for success

• SFMC Expertise: Deep knowledge of SFMC modules including Automation Studio, Journey Builder, Email Studio, and Contact Builder.
• Adobe MarTech Stack: Experience integrating SFMC with Adobe Real-Time CDP and AJO for audience segmentation, journey orchestration, and engagement analytics.
• AWS Proficiency: Hands-on experience with AWS services such as Lambda, S3, Glue, and API Gateway for data exchange and automation.
• Data Integration: Familiarity with file-based and API-based data flows between CDP, SFMC, and Salesforce Data Cloud.
• DevOps & CI/CD: Experience with deployment pipelines, version control, and release management in cloud environments.
• GenAI skill set (e.g., experience with generative AI tools, prompt engineering, and AI-driven campaign optimization) is a major plus.
• Proven experience in Agile delivery (Scrum, SAFe) and backlog management.
• Strong leadership and team management skills, especially in offshore delivery models.
• Excellent communication and stakeholder management abilities.
• Strategic thinking and problem-solving in complex, dynamic environments.
• Ability to navigate ambiguity and overlapping responsibilities with clarity and influence.

Preferred Qualifications

• Bachelor’s or master’s degree in computer science, Information Systems, or related field.
• Certifications in SFMC, Adobe Experience Platform, or AWS (e.g., AWS Certified Solutions Architect).

Key Responsibilities

• Delivery Leadership: Oversee end-to-end delivery of SFMC engineering initiatives, ensuring alignment with business goals, timelines, and quality standards.
• Platform Integration: Lead integration efforts between SFMC and Adobe CDP/AJO to enable real-time audience activation, behavioral event-triggered campaigns, and unified customer profiles.
• Omnichannel Experience Enablement: Architect and implement personalized journeys across email, SMS, push, and direct mail using SFMC and AJO workflows.
• Automation & Configuration: Manage Automation Studio, Journey Builder, and Audience Builder configurations to support dynamic content and triggered campaigns.
• Operational Excellence: Ensure platform stability, performance optimization, and proactive monitoring across SFMC and integrated systems.
• Team Management: Mentor cross-functional engineering teams, fostering agile delivery practices and continuous improvement.
• Stakeholder Engagement: Collaborate with product owners, marketing leaders, and IT stakeholders to define roadmaps and report progress.

To qualify for the role, you must have

• 5+ years SFMC experince, 3+ years as Tech manager, SFMC certified.
• AEP, Omni channel personalization journey experience is a plus.
• Provide guidance and training as necessary to develop crew.
• Sets performance standards, reviews performance, and makes informed compensation decisions in accordance with all applicable Human Resources policies and procedures.
• Develops and implements changes to department policies and procedures to meet changing business needs and to achieve department objectives.
• Identifies opportunities for continuous improvement.
• Enhance cybersecurity frameworks by integrating advanced security measures…