Product Marketing Manager, Metals

About The Role Grade Level (for internal use): 11

About the Role: We are seeking an experienced Product Marketing Manager to join our global Product Marketing team, with responsibility for our Metals portfolio.

Working closely with Product Management, Commercial teams, commodity experts and Global Marketing, you will develop and execute go-to-market strategies that connect our products and capabilities with the needs of customers across global metals markets.

You will own and evolve product positioning and messaging, lead product launches, create high-impact sales enablement, and help drive customer adoption, retention, market awareness and revenue growth .

Deep metals expertise is not essential . What matters is curiosity and a willingness to quickly build an understanding of global commodity markets and become the Product Marketing team’s go-to expert for Metals.

This is a role for someone who combines strategic thinking with hands-on execution someone equally comfortable shaping a go-to-market strategy, developing a compelling value proposition, partnering with senior stakeholders and turning that strategy into customer-facing campaigns and content.

The Team: You will be part of a dynamic, global Product Marketing team covering the energy and commodities value chain, including oil, gas, power, chemicals, agriculture and metals.

We work closely with Product Management, Commercial, Research, commodity experts and Global Marketing to translate market and customer needs into compelling product positioning, successful launches and marketing strategies that support customer and business growth.

Responsibilities And Impact Positioning and messaging

• Develop and continually refine differentiated, value-led positioning, messaging and customer value propositions.
• Translate complex product capabilities and market intelligence into clear, compelling customer benefits.
• Tailor messaging to different personas, customer workflows, products, solutions and stages of the buyer journey.

Go-to-market strategy

• Develop and lead go-to-market strategies and marketing plans for Metals products, solutions, launches and strategic initiatives.
• Use customer, market, competitor and commercial insights to identify opportunities and inform product marketing priorities.
• Partner with Global Marketing and Demand teams to translate GTM strategy into integrated campaigns and programmes that drive awareness, engagement and commercial outcomes.

Product launches

• Lead the product marketing workstream for launches and major product initiatives, from audience definition and positioning through to launch execution and post-launch optimisation.
• Ensure Product, Commercial and Marketing stakeholders are aligned around the customer value proposition, target audiences and routes to market.

Content and sales enablement

• Create high-impact customer and sales content, including pitch decks, battlecards, FAQs, product collateral, videos, infographics and campaign assets.
• Equip Commercial teams with the messaging, knowledge, tools and training they need to confidently articulate product value and respond to customer needs.
• Translate technical or complex propositions into accessible, commercially compelling stories.

Digital, SEO and AI discoverability

• Take ownership of Metals product and pricing webpages from a Product Marketing perspective.
• Continuously improve digital customer journeys, content and product discovery.
• Partner with relevant teams to strengthen SEO, GEO and AI-search discoverability, ensuring our products and expertise can be found as customer search behaviours evolve.

Measurement and optimisation

• Define success measures and KPIs for product marketing programmes.
• Analyse campaign, content, adoption and commercial performance to understand what is working and identify opportunities for optimisation.
• Use data and customer feedback to continually improve messaging and go-to-market execution.

Cross-functional leadership

• Build strong partnerships across Product Management, Commercial, Research, commodity experts and Global Marketing.
• Bring customer and market perspectives into product and commercial conversations.
• Influence across teams and senior stakeholders to align priorities and deliver shared business objectives.

What’s In It For You

• Shape the story of a leading Metals and Energy…