Marketing Operations & AI Automation Manager

About the Role Hoxton Wealth is looking for a Marketing Operations & AI Automation Manager to own the systems, data, automation and technology that power our marketing engine. This role sits within the Marketing department and is responsible for ensuring our marketing activity can be executed, measured, automated and scaled effectively. You will oversee the marketing technology stack, lead management processes, reporting infrastructure and automation workflows that support lead generation and client acquisition across multiple international markets. You will also play a key role in driving practical AI adoption within the marketing function, identifying opportunities to improve efficiency, automate repetitive work and enhance the effectiveness of our campaigns and processes. This is a hands - on role for someone who enjoys solving problems, building systems and finding smarter ways of working.

Key Responsibilities

Marketing Operations & Data Management

• Own and manage the marketing technology stack, including CRM, customer data platforms, marketing automation tools and reporting systems.
• Maintain accurate customer and prospect data, ensuring high standards of data quality, segmentation and consent management.
• Manage lead lifecycle processes from initial enquiry through to adviser handover.
• Ensure marketing and sales teams operate from a reliable and consistent source of truth.
• Maintain documentation, processes and governance across all marketing systems.

Marketing Automation & Lead Management

• Design, build and optimise automated workflows that improve lead generation, nurturing and conversion.
• Develop and manage lead enrichment and qualification processes.
• Improve speed -to- lead and lead routing processes through automation.
• Support campaign execution through scalable marketing workflows and operational processes.
• Identify opportunities to reduce manual work and improve team efficiency.

Attribution, Analytics & Reporting

• Manage marketing tracking and attribution infrastructure across digital channels.
• Ensure accurate conversion tracking and reporting across websites, campaigns and lead sources.
• Build dashboards and reporting frameworks that provide clear visibility of marketing performance.
• Work closely with the Marketing Director to improve marketing ROI measurement and decision - making.

AI & Innovation

• Lead the adoption of practical AI solutions across the marketing department.
• Build and implement AI - powered workflows, assistants and automations that improve productivity and effectiveness.
• Evaluate emerging AI tools and identify opportunities to create competitive advantages.
• Document and share best practices to help the wider marketing team make effective use of AI.
• Act as the department’s subject matter expert for marketing automation and AI - enabled workflows.

Digital Tools & Marketing Infrastructure

• Support the development and maintenance of lead - generation tools such as calculators, assessments, interactive experiences and website chat solutions.
• Manage integrations between marketing platforms and third - party systems.
• Work with internal stakeholders and external suppliers to ensure marketing systems remain reliable, secure and scalable.
• Support website tracking, analytics and conversion optimisation initiatives.

What Success Looks Like

Within the first 12 months, you will:

• Improve the quality and reliability of marketing and prospect data.
• Increase marketing efficiency through automation and AI adoption.
• Strengthen attribution and reporting capabilities.
• Improve lead management processes and lead quality.
• Deliver new tools, workflows and automations that contribute measurable business value.
• Reduce manual workload across the marketing team.
• Help establish AI as a practical productivity tool across the department.

Skills & Experience

Essential

• Proven experience in Marketing Operations, Marketing Technology, Revenue Operations or a similar role.
• Strong understanding of CRM, marketing automation and customer data platforms.
• Experience building and managing marketing workflows, automations and lead management processes.
• Strong understanding of marketing attribution, conversion tracking and reporting.
• Experience working with APIs, integrations and automation platforms.
• Demonstrable experience implementing AI - powered workflows, tools or automations in a business environment. -…