Shopper Marketing Manager

Senior Shopper Marketing Manager

Location: Central London (Hybrid, 3 days per week)

Salary: £85,000 - £95,000 + Bonus & Benefits (Total Package c.£135,000)

Lime Talent is partnering with a leading international FMCG business to recruit a Senior Shopper Marketing Manager.

This is an exciting opportunity to join a highly regarded consumer goods business in a high-profile role, responsible for shaping and delivering shopper marketing strategies across some of the UK’s largest grocery retailers.

The successful candidate will play a key role in driving commercial growth through effective omnichannel activation, retail media investment and customer-specific campaigns. Working closely with Sales, Marketing and Category teams, you’ll have significant ownership of the shopper marketing agenda, alongside the opportunity to lead and develop a team.

Key Responsibilities:

• Develop and deliver shopper marketing strategies across major UK grocery retailers, aligning activity with brand and commercial objectives.
• Lead the planning and execution of omnichannel campaigns across in-store, digital and retail media channels.
• Manage shopper marketing budgets, ensuring investment is focused on delivering measurable commercial returns.
• Work closely with Sales, Marketing and Category teams to identify opportunities for growth and develop customer-specific activation plans.
• Build strong relationships with retail partners, agencies and internal stakeholders to ensure effective campaign delivery.
• Use shopper insights and performance data to evaluate campaign effectiveness and optimise future investment.
• Oversee the development of POS materials, in-store activation and customised shopper marketing initiatives.
• Lead, coach and develop the shopper marketing team, building capability and driving high standards of execution.

This role would suit someone who:

• Has strong Shopper Marketing or Customer Marketing experience within FMCG, ideally working with leading consumer brands.
• Has experience developing and executing shopper marketing campaigns across major UK grocery retailers.
• Understands the evolving retail media landscape and how to integrate in-store and digital activation.
• Combines strategic thinking with a hands-on approach to delivering commercially successful campaigns.
• Has strong commercial acumen and the ability to translate shopper insights into effective activation plans.
• Has experience managing and developing people, alongside influencing senior stakeholders.
• Enjoys working collaboratively across Sales, Marketing and Category teams.
• Is looking to join a business offering genuine career progression, with opportunities to move into broader Commercial or Brand Marketing roles.

This is an excellent opportunity to take on a highly visible role within a successful international FMCG business, offering significant ownership, a competitive package and strong long-term career prospects.

We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.

Lime Talent is acting as an employment agency in relation to this vacancy.

Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalentgroup.com

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