Paid Media Senior Manager

Paid Media Senior Manager (Entertainment)

Location

London (Hybrid – 2 days per week in-office)

About the Role

We’re looking for a Paid Media Senior Manager to lead the strategy and delivery of high-impact paid media campaigns for entertainment brands, spanning film, TV, streaming, live events, and cultural launches. This role combines hands-on channel expertise with strategic leadership, client partnership, and team development.

You’ll be a senior voice within the paid media team, shaping how campaigns are planned, activated, and measured in a fast-moving, culturally relevant environment.

Key Responsibilities

Strategic Leadership & Media Planning

• Own paid media strategy across a portfolio of entertainment clients and major campaigns
• Lead media planning across paid social, paid search, video, display, and programmatic
• Translate audience insight, cultural context, and campaign objectives into integrated paid media plans
• Set channel strategy, KPIs, and success frameworks across awareness, consideration, and conversion objectives

Campaign Delivery & Optimisation

• Oversee campaign activation and optimisation, ensuring best-in-class execution
• Manage budgets, pacing, and forecasting across complex and time-sensitive campaigns
• Review performance regularly, identifying opportunities to improve reach, efficiency, and impact
• Lead post-campaign analysis, insights, and recommendations

Client & Stakeholder Leadership

• Act as the senior paid media lead for key clients, building trusted partnerships
• Present media strategies, performance updates, and recommendations to senior client stakeholders
• Support Account Directors in managing client expectations and campaign planning
• Contribute to new business pitches and strategic proposals

Team Leadership & Development

• Line manage and mentor Paid Media Managers and Executives
• Set standards for quality, innovation, and performance across the team
• Support training, knowledge sharing, and career development within paid media
• Collaborate closely with creative, strategy, and analytics teams

Agency & Innovation Contribution

• Help shape paid media best practices, tools, and processes
• Stay ahead of platform changes, emerging ad formats, and industry trends
• Champion testing, innovation, and continuous improvement

Skills & Experience

Required

• 4+ years of paid media experience, ideally within an agency environment
• Strong hands-on expertise across paid social and paid search; experience with programmatic and video is a plus
• Proven experience leading complex, multi-channel campaigns
• Strong understanding of brand and performance measurement frameworks
• Experience managing budgets, forecasting, and campaign timelines
• Confident presenter with experience engaging senior stakeholders
• Proven experience managing and developing team members