Marketing Manager

The Team

The Marketing department’s strategic objective is to provide marketing, digital and social media support to our Talent Management, Live, TV Production and Distribution divisions. Focusing on campaign planning and management, content creation, reporting and analysis, data management, merchandise and licencing, the aim is to maximise income and outreach for our talent and brands. The vast combined knowledge of our 25-member team contributes to the success of our division and is continuously looking at new and creative ways to enhance our talent and brands’ exposure.

The Role

This role will involve leading on marketing campaigns for two key always-on global brands:

• Operation Mincemeat: A New Musical
• Taskmaster / Alex Horne

The Marketing Manager will support the strategy and lead on the smooth day-to-day running of these two brands, joining a team also comprised of a Marketing Executive and Assistant. The team is led by the Senior Marketing Manager, who will own the overall brand strategy across both projects.

Alongside this, the role will include supporting Avalon’s CRM system (currently Mailchimp) on behalf of Avalon Promotions and all clients, working closely with our Ticketing & Data team and with the marketing team to execute strategy and communications with subscribers.

Specific Duties

OPERATION MINCEMEAT

• Manage marketing campaigns for each of the productions of the musical (mainly Broadway, US tour and any future new markets)
• Ensure project budgets and cost managers stay up to date and are within agreed budgets
• Support on the annual strategy and help plan ongoing campaigns, staying across deadlines and approval process
• Work closely and collaboratively with the in-house press, digital, social, ticketing and production team on integrated marketing campaigns
• Help plan, book and rollout advertising campaigns, working closely with our appointed media agencies, both online and offline
• Brief internal teams (Press, Ticketing & Data, and in-house Creative Studio) and delegate to the Marketing Assistant where necessary
• Plan and manage marketing photo and video shoots, working closely with the in-house creative, press and production team
• Oversee the creation and delivery of artwork and video content for campaigns, working with both in-house creative team and external designers where necessary.
• Oversee the development and maintenance of the show website, and print materials and other comms and marketing channels
• Work closely with the in-house Creative team to ensure theatre venue signage and artwork (Front of House and internal signage) is kept up to date and on brand across all territories.
• Work closely with Ticketing and Data analyst to analyse sales and manage inventory
• Oversee the running of the weekly/fortnightly ticket lotteries and draws on Broadway, and across any touring markets where applicable
• Support and lead in the reporting of campaign updates to key stakeholders including Executive Producer, creative talent and other Avalon stakeholders, communicating strategy and key updates and seek approvals and sign-off where needed
• Manage and lead weekly in-person campaign marketing meetings and produce and run the agenda for these meetings
• Work closely with General Managers and other partners for Broadway and touring productions
• Work closely with theatre venue marketing teams, box office, theatre managers and theatre owners to ensure best possible collaboration and information sharing
• Help to oversee the smooth production and management of merchandise, both in theatre and online
• Attend show performances regularly as a representative of the company
• Work with the record company to help execute promotional marketing campaigns where relevant
• Will include occasional travel to New York at key periods
• Stay abreast of industry trends, attend key industry events and awards ceremonies where needed
• Attend and join out of hours meetings and calls on occasion due to time difference of different international productions

TASKMASTER/ ALEX HORNE

• Devise and manage marketing campaigns for the television show Taskmaster and its creator Alex Horne in both the UK and globally, working closely with the Director of Marketing, and Senior Marketing Manager
• Work closely with Channel 4 in the UK to support channel marketing campaigns promoting either Taskmaster or The Horne Section TV Show, reporting campaign plans and logistics back to senior stakeholder…