Website Front-End Designer

Apex Service Partners Website Front-End Designer

About Apex Service Partners

Apex Service Partners is a people-focused HVAC, plumbing, and electrical services group whose goal is to partner with and build leading local brands around the country. We are building an internal website team to take more of our digital presence in-house, and we are looking for a Web Designer to help shape how our brands look, feel, and convert across the web at scale.

About the Role

Reporting to the Web Developer, the Website Front-End Designer  is responsible for building the visual and UX foundation of our in-house website program. In the first 120 days, this person will develop brand and design standards, build a reusable component library in Figma, design core page templates, and deliver designs for the first sites rebuilt on our master WordPress template. The ideal candidate brings a strong eye for conversion-focused design, deep experience with Figma and WordPress, and the discipline to build systems that scale across a large, multi-brand portfolio.

Key Responsibilities

Design Standards & Systems

• Collaborate with the creative team to develop and document typography, color, spacing, and component standards across Apex brands
• Build a reusable component and block design library in Figma, aligned to the master WordPress template, covering heroes, services, forms, CTAs, and more
• Establish, document, and apply mobile-first design standards consistently across site templates
• Document CRO best practices covering forms, CTAs, hero structure, and social proof placement for use across the team

Site Design & Delivery

• Conduct a visual consistency, UX, and brand audit of in-house sites, delivering a prioritized action list to the Web Developer and leadership
• Design 8 to 10 core page templates including home, service, location, contact, blog, and others
• Deliver full site designs on the master template, targeting three or more completed site designs within the first 120 days
• Own the design-to-dev handoff process, including a documented workflow with specs, assets, and review checkpoints

Collaboration & Quality

• Work closely with the Web Developer to ensure designs are technically feasible and align with the WordPress block library
• Partner with the Content Writer to ensure design templates support content frameworks and brand voice across all page types
• Maintain design quality and visual consistency across a growing portfolio of in-house sites
• Serve as the cross-functional design voice in conversations with SEO, PPC, and Analytics teams

Qualifications

• 3+ years of experience in web design, with a strong portfolio demonstrating UX, visual design, and conversion-focused thinking
• Proficiency in Figma, including component libraries, auto-layout, and developer handoff flows
• Solid understanding of WordPress and how design systems translate into block-based themes and page builders
• Strong grasp of mobile-first design principles and responsive layout best practices
• Knowledge of CRO principles, including form design, CTA placement, and user behavior patterns
• Ability to work within brand guidelines across multiple brands and maintain visual consistency
• Strong communication skills; comfortable presenting design decisions to executives
• Experience working in a multi-location or home services environment a plus
• Familiarity with ADA accessibility standards and web design compliance a plus
• Experience with project management tools such as Monday.com a plus

Role Requirements

• Role is full time in Irving-Las Colinas, TX
• All employees must work in our office 4 days a week, with Wednesday being work-from-home
• Travel Requirements 10%

Pay Transparency

The annual pay opportunity for this role ranges from $65,000 to $80,000 DOE. The actual pay is dependent upon many factors, such as training, transferable skills, work experience, business needs, and market demands.

We provide a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO). Please note that the compensation information is a good faith estimate for this position. It assumes a rate based on location and experience.

Apex Service Partners is an Equal Opportunity Employer. We provide equal employment opportunities to everyone regardless of their race, ethnicity, beliefs, religion, marital status, gender…