Senior Web Director

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Web Director based in the United States.

We are seeking a strategic, hands-on web leader to own website performance, technical direction, and business impact within a fast-moving B2B SaaS environment. In this role, you will manage the website as a product, balancing technical excellence, search visibility, conversion optimization, and stakeholder priorities. You will translate business objectives into a clear roadmap, coordinate work across marketing, content, design, and engineering, and ensure initiatives deliver measurable results. You will also lead SEO and Answer Engine Optimization (AEO) efforts while improving website performance and the customer journey. Working with a lean, collaborative team, you will have significant ownership and the autonomy to make decisions without unnecessary process overhead. This remote opportunity is ideal for an experienced web professional who combines technical fluency, data-driven thinking, and strong cross-functional leadership.

Accountabilities

• Own the website roadmap and manage incoming requests from marketing, sales, product, and leadership, ensuring initiatives are documented, prioritized, and sequenced effectively.
• Develop quarterly plans based on business impact and implementation effort, balancing SEO and AEO opportunities, conversion improvements, technical debt, and stakeholder needs.
• Communicate priorities, trade-offs, timelines, and delivery expectations clearly to stakeholders.
• Serve as the website product owner, establishing standards for performance, Core Web Vitals, site architecture, technical SEO, and overall website quality.
• Monitor website performance metrics, identify emerging issues, and coordinate timely responses to changes in speed, usability, search visibility, and conversion performance.
• Translate business and marketing objectives into clear development requirements, tickets, and acceptance criteria for internal engineering teams and external agencies.
• Coordinate quality assurance, release planning, and post-launch validation to ensure website updates function correctly and achieve their intended outcomes.
• Manage external vendors and development agencies as needed, helping teams deliver fixes, enhancements, and new website experiences efficiently.
• Shape SEO and AEO strategy in collaboration with content teams and agency partners, translating strategic priorities into actionable plans.
• Use technical SEO audits, log file analysis, and AI visibility tracking to identify opportunities and incorporate findings into the website roadmap.
• Track website performance across sales-led and product-led growth (PLG) funnels, including traffic, conversion rates, page performance, and funnel drop-off.
• Partner with Marketing Operations and other funnel stakeholders to develop a connected, reliable view of the customer journey and website contribution to pipeline.
• Collaborate with product marketing, content, design, and engineering teams to plan and launch campaigns, landing pages, and site improvements.
• Lead regular stakeholder discussions, represent website priorities in planning conversations, and influence decisions by communicating risks and opportunities rather than creating unnecessary blockers.
• Plan and run A/B tests and landing page experiments on high-traffic pages to identify opportunities for measurable conversion improvements.
• Contribute hands-on technical work when it is the most efficient way to resolve an issue, while maintaining a primary focus on strategy, prioritization, and delivery.

Requirements

• Eight to ten years of experience in a strategic web-focused role, with a strong understanding of the end-to-end website development lifecycle.
• Required experience in B2B SaaS, with startup or high-growth company experience strongly preferred.
• Working knowledge of HTML and CSS, familiarity with modern web platforms such as WordPress or similar technologies, and the ability to understand development workflows and troubleshoot technical issues.
• Strong understanding of website performance fundamentals, including page speed, Core Web Vitals, and technical SEO.
• Experience with technical SEO analysis, including log file analysis, and working knowledge of AI visibility tracking and the differences between AEO and traditional SEO.
• Experience managing website development…