Sales Development Manager

About BPO Group

BPO Group is a Mayfair-based luxury travel and lifestyle group comprising three distinct brands: BPO, our bespoke private office service; Bluebird Travel, our established leisure and corporate travel business; and Health Travel, our specialist luxury wellness travel brand. Across the Group, we work with high-net-worth individuals, families, C-suite executives and businesses that expect exceptional service, discretion and resourcefulness.

Featuring three times in the Financial Times 1000, the company has grown strongly whilst still maintaining the agility and culture of a small family owned business. BPO is now investing in the sales leadership, capability and processes needed to drive its next stage of scaling. This is an opportunity to make a visible impact across an established but entrepreneurial team, helping us capture existing momentum, deepen client relationships and build scalable new routes to market across all three brands.

The Opportunity

Reporting to the Chief Commercial Officer and based in our Mayfair, London Office.

We are looking for a commercially minded Sales Development Manager to raise sales performance across BPO Group. The role blends hands-on sales leadership, coaching, sales enablement, account development, business development and day-to-day sales operations across our three brands.

You will bring greater structure, clarity and accountability to the sales team while respecting the deep travel expertise already within it. You will not need to be the person who knows most about every destination, fare or booking system. You will need the judgement and credibility to help experienced travel professionals apply stronger sales discipline, develop their commercial confidence and convert more opportunities without compromising our service-led approach.

This is also a player-coach role. Alongside developing the wider team, you will build your own pipeline and book of business, lead selected opportunities and demonstrate effective sales practice across luxury travel, wellness and private office services.

Sales discipline leadership and team development

• Provide clear day-to-day direction, support and accountability for the sales team, working closely with the Chief Commercial Officer.
• Run effective one-to-ones, sales meetings, pipeline reviews and goal-tracking rhythms.
• Coach the team in practical sales skills including discovery, qualification, value-led conversations, objection handling, closing, follow-up and re-engagement.
• Adapt proven sales techniques to a high-touch luxury travel environment, ensuring the approach remains consultative, discreet and service-led.
• Support recruitment, onboarding, training, development and retention across the sales function.
• Help team members prepare for year-end reviews through clear objectives, evidence and regular performance conversations.

Account growth, loyalty and re-engagement

• Work with travel consultants to identify existing client and account relationships that could be broadened or deepened.
• Help plan and support commercially intelligent account conversations, including cross-selling across leisure, corporate, wellness and private office services where relevant.
• Develop structured loyalty, retention and re-engagement approaches with the sales and marketing teams.
• Improve visibility of dormant clients, repeat-booking opportunities, referrals and wider relationship potential.

Business development and pipeline creation

• Design and embed repeatable processes for prospecting, outreach, qualification, follow-up and pipeline progression.
• Build and manage your own sales pipeline and book of business, leading by example through direct business development activity.
• Develop B2B opportunities with high-end businesses, executive teams, C-suite travellers and the EAs and PAs who support them.
• Help develop new propositions and routes to market, including premium business travel, corporate wellness retreats, meetings, incentives and group travel.
• Identify target organisations and decision-makers, secure introductions and meetings, develop opportunities and support them through to conversion.
• Work with marketing to create more qualified leads and stronger sales follow-up across campaigns and channels.

Sales operations, CRM and performance insight

• Oversee essential day-to-day sales operations, including team rotas, office and client coverage, pipeline discipline and follow-up standa…