Trade Marketing Manager

COMPANY OVERVIEW

Designer Parfums is a fast growing, dynamic global fragrance company in the perfume & cosmetics industry, with a UK base in London and international ambition, with active business in around 70 markets.

We are a small family-owned business, and we are proud to create, develop, and distribute brands from a fantastic portfolio of heritage classics to celebrity trend-led fragrances. We are brand owners and licensees for GHOST, JENNIFER LOPEZ, HAWAIIAN TROPIC, CERRUTI, PLAYBOY & JEAN LOUIS SCHERRER and proud to be distributors for ARIANA GRANDE, GUY LAROCHE, PILOMA PICASSO, AIGNER & GANT.

Our employees make our business special. With strong family values, we believe that Designer Parfums is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being authentic, Agile and Approachable while meeting our business goals.

Full-time, Permanent

4 days of working from in our London office, 1 day of working from home

JOB PURPOSE

In a busy industry with thousands of launches each year, aim to make a difference by marketing brands that are relevant to consumers, capturing their essence through cutting-edge olfactory concepts designed in an innovative fashion, in ways that resound with millennial and Gen-Z audiences.

We are seeking a highly motivated, Trade Marketing Manager to join our UK team and shake things up at Designer Parfums challenging the way we work on all things trade marketing! We pride ourselves on being agile and want someone to bring their expertise and innovative ideas to really make an impact. You will be responsible for managing the UK trade marketing plans for our portfolio of exciting brands at Designer Parfums.

This role will involve working closely with retail partners such as Boots, Superdrug, The Perfume shop and more. You will be responsible for reviewing and analysing marketing campaigns to support you in creating and delivering trade marketing strategies, managing the UK activation calendar and budget for both new and existing brands.

With a strong background in Fragrance, FMCG beauty, personal care, or cosmetics you will be disciplined and experienced in driving the demand at wholesale, and retail.

KEYDUTIES AND RESPONSIBILITIES

• Responsible for creating and delivering trade marketing strategies that maximize brand visibility and increase demand with retail and distribution partners.
• Work closely with sales, marketing & brand teams to achieve UK growth ambitions ensuring trade marketing programs are aligned with sales targets and marketing objectives.
• Manage the UK Trade Marketing Calendar and ensure all brand activation plans and artwork requests are executed on time and with excellence.
• Manage day-to-day communications with Key retailer partners buying and marketing teams.
• Present at key customer meetings & provide strong thought leadership on marketing/promotional support.
• Bring creative & disruptive ideas on how to engage customers & consumers.
• Manage the review & analysis of promotional activities to maximize ROI & sales growth across all channels.
• Manage one direct report of Visual merchandising & events manager and ensure the execution of trade events is delivered on time and to brand guidelines.
• Manage the Trade Marketing budget and analyze performance and sell-out reports to optimize results.
• Keep abreast of key competitor launches and marketing activities of retailers to ensure Designer Parfums remain at the forefront of fragrance retailing.
• Work closely with the Visual Merchandising & Events Manager to ensure a strong brand presence in retail accounts, maximize the brand experience, drive key strategic sampling and promotional activation opportunities
• Be the guardian of brand visual presentation liaising with UK Brand team to ensure brand guidelines and visual standards are being implemented across all touch points.
• Proactively and clearly communicate all trade marketing plans and key brand publicity with key stakeholders including retail operations, sales team, warehousing, customer services and management.
• Support the Senior UK Marketing Manager with presenting the UK marketing programme and provide Sales Managers with all appropriate marketing support tools.
• Ensure regular store visits to develop competitor intelligence and keep abreast with market developments.
• Work closely with the Sales Managers to ensure brand forecasts accurately reflect any planned promotional act…