Client Solutions Manager, CPG - Global Business Solutions (London)

Responsibilities The Client Solutions team partners closely with key clients and agencies to drive measurable business outcomes through TikTok’s advertising solutions. We work as strategic consultants, bringing together platform expertise, industry knowledge and a deep understanding of our clients’ goals.

Responsibilities:

• Act as a trusted advisor for key CPG clients, helping them maximise performance across TikTok through full-funnel solutions and platform innovation.

• Lead client relationships end-to-end: from onboarding and campaign strategy, to execution, optimisation and reporting.

• Collaborate with Brand Partnerships to support upsells, renewals, and strategic account growth, ensuring alignment on business priorities.

• Analyse campaign performance and provide actionable, data-driven insights to optimise ROI, drive efficiency, and inform future investments.

• Conduct regular business reviews, proactively identifying opportunities for growth and performance enhancement.

• Manage campaign lifecycles, ensuring timely asset delivery, spec compliance, and platform readiness in collaboration with our campaign execution team.

• Serve as a subject matter expert on TikTok ad solutions, supporting clients with education and onboarding around new tools, formats and measurement products.

• Partner with internal teams including Product, Marketing Science, Measurement and Creative Lab to troubleshoot, test and scale bespoke solutions.

• Contribute to internal knowledge sharing and help refine scalable best practices for the broader Client Solutions organisation.

Qualifications Minimum Qualifications:

• Experience in client solutions, account management, or digital advertising, ideally with a strong client-facing focus.

• Proven experience managing multi-format advertising campaigns (branding and performance).

• Good understanding of ad tracking and attribution tools (Pixel, Events API/CAPI, MMPs etc.).

• Strong analytical mindset with the ability to derive insights from data and translate them into business recommendations.

• Hands-on experience with campaign management, including set-up, monitoring and optimisation.

• Proficient in Excel/Google Sheets; comfortable working with visualisation tools.

• Fluent written/verbal English language skills in order to communicate with clients

Preferred Qualifications:

• Experience working with or within the CPG industry.

• Comfortable navigating fast-paced environments, ambiguity, and rapid change.

• Previous experience in cross-functional project delivery with product or engineering teams.

• Passion for the digital landscape and a deep understanding of social media trends

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​