Growth Marketing Manager

Reporting to: Head of Product & Marketing & CEO

Responsible for: Debate Mate Training’s marketing output and supporting new business outreach

Contract: Permanent, full-time

Salary:  £35,000 - £42,000 (depending on experience)

Location: London, Brixton. Hybrid: 3 days in the office, 2 from home

Why this role, why now:

Debate Mate built its name teaching communication skills in schools, then took the same method into the boardroom. Over 200,000 professionals later, the corporate arm has grown mostly on reputation and referral, and the marketing has never had a dedicated owner. You would be the first. Add to that Deb, our first AI learning companion, launching into a market that does not yet know it needs us. It is a rare moment: an established organisation moving fast into new territory, with a team small enough that you help shape the direction rather than just execute it.

What you will be doing:

This is a doing role. You own initiatives end to end: you write the brief, build the assets and the copy, ship the work, and report on how it did. None of it gets handed to an agency.

01. Content and Channel Marketing

• Be responsible for the end-to-end: strategy, calendar, writing, design, and replying to people in the comments
• Writing and producing the newsletter, from the idea through to the send and the post-mortem
• Writing for a B2B audience across formats: case studies, client stories, long-form articles, landing pages, email sequences, video and podcast scripts
• Building the case studies that prove what we do. We have trained people at 214 companies, and almost none of it is written down
• Designing what carries the messaging: graphics, carousels, short-form video, event collateral, one-pagers
• Getting our internal experts on the record. Our coaches and senior team know things the market wants, and most of it currently lives in their heads
• Optimising for search and for email. Knowing which subject line worked, and being able to say why
• Opening new channels where our audience already is, and proving whether they work
• Running campaigns with the Head of Product & Marketing around product launches, including Deb, our AI learning companion
• Reporting honestly on performance. That includes the things that flopped

02. New Business Outreach and Events

• Planning and delivering our own showcase debates: the internal events we run to put Debate Mate in front of prospective clients. Venue, guest list, format, run of show, follow-up
• Responsible for managing the networking breakfast programme, from who gets invited to who actually turns up
• Researching and booking panels, speaking slots and podcast appearances for our CEO and senior team
• Finding the conferences and exhibitions worth attending, sponsoring or exhibiting at, then making the case for each one
• Managing our presence at those events: stand, collateral, lead capture, follow-up
• Building and maintaining outreach lists and sequences alongside the wider team

03. Ideas and Experiments

• Generating routes to market that nobody asked you for
• Testing them fast and cheap, without waiting for permission
• Bringing one properly unconventional idea to the table each quarter, and being ready to argue for it
• Using AI as a force multiplier, not a novelty. We use Claude every day, and we are building our own AI product. You will be expected to build these tools into your research, first drafts, campaign builds and reporting, so that you output like a bigger team

04. Working Across the Business

• Supporting the Head of Product & Marketing on strategy, positioning and go-to-market planning
• Working with the delivery team so what we market matches what happens in the room
• Taking custody of our brand guidelines and tone of voice. You own them, you enforce them, and you update them when they stop working
• Occasional support at client sessions and our own events, including some early mornings and evenings

What we want from you:

Mindset

• One to three years in a marketing, growth, events, or comparable role. Background matters less than what you have built and how you think
• Entrepreneurial. Spots the opening and acts on it without being asked
• Finishes things. Starting is the easy part
• Thick-skinned about rejection. Most outreach gets ignored, and that is part of the job
• Wants to build a function, not maintain one
• A builder, not just a contributor. You have made something from scratch,…