Digital Marketing Executive – Performance Marketing, SEO & AI Tools

🚀 We’re Hiring: Digital Marketing Executive AI Tools, Performance Marketing & SEO

📍 Location: Hyderabad, Telangana

💼 Job Type: Full-Time | Work from Office

🏢 Company: MTJ Job Solutions Private Limited

About Us

MTJ Job Solutions Private Limited is a comprehensive recruitment and career solutions company specializing in IT and Non-IT recruitment, overseas hiring, staffing, HR consulting, training, and career development.

We connect organizations with the right talent and help professionals discover meaningful career opportunities. We are looking for a creative, analytical, and technology-driven Digital Marketing Executive who can strengthen our online presence, generate quality leads, and leverage AI tools to improve marketing performance.

Key Responsibilities1. Performance Marketing & Paid Advertising

• Plan, execute, monitor, and optimize campaigns using Meta Ads Manager (Facebook & Instagram Ads) .
• Manage Google Ads , including Search, Display, YouTube, and remarketing campaigns.
• Develop audience targeting, retargeting, conversion tracking, and lead generation strategies.
• Monitor campaign budgets, cost per lead (CPL), return on ad spend (ROAS), and conversion rates.

1. SEO & Google Business Profile

• Perform keyword research, competitor analysis, on-page SEO, off-page SEO, and technical SEO.
• Optimize our website for organic traffic, search rankings, and lead generation.
• Manage and optimize Google Business Profile (formerly Google My Business/GMB) .
• Use Google Search Console and SEO tools to monitor website performance and identify growth opportunities.

1. Social Media Management & Content Creation

• Manage company social media accounts, including LinkedIn, Instagram, Facebook, and other relevant platforms.
• Develop content calendars and create engaging posts, reels, videos, creatives, and promotional campaigns.
• Promote recruitment services, job openings, company updates, and employer branding initiatives.
• Create compelling ad copy, captions, landing page content, and marketing materials.

1. AI-Powered Digital Marketing & Advanced Tools

• Use AI tools such as Claude, ChatGPT, and Google Gemini for content creation, campaign planning, research, copywriting, and marketing strategy development.
• Leverage AI-powered tools to generate marketing ideas, analyze competitors, improve SEO content, and optimize advertising creatives.
• Use tools such as Canva, CapCut, and other creative platforms to develop high-quality marketing assets.
• Explore AI tools for image generation, video creation, content repurposing, and social media automation.
• Use AI responsibly to improve productivity, maintain content quality, and support data-driven decision-making.

1. Analytics, Automation & Lead Generation

• Track and analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console .
• Set up and monitor conversion tracking, pixels, events, and campaign attribution where applicable.
• Use email marketing and automation platforms such as Mailchimp, Brevo, HubSpot, or similar tools.
• Understand CRM systems, lead management, landing page optimization, and marketing funnels.
• Explore automation tools such as Zapier or Make to streamline repetitive marketing tasks.
• Prepare regular performance reports and recommend actionable improvements.

1. Recruitment Marketing & Employer Branding

• Promote IT and Non-IT job openings across social media and relevant job platforms.
• Develop digital campaigns targeting job seekers, employers, and potential recruitment clients.
• Coordinate with recruitment and business development teams to generate leads and increase brand awareness.
• Stay updated on digital marketing trends, advertising platform changes, AI technologies, and emerging marketing strategies.

Required Skills & Technologies

Candidates should have practical knowledge of the following:

• Paid Ads: Meta Ads Manager, Facebook Ads, Instagram Ads, Google Ads.
• SEO & Local Marketing: Keyword research, on-page SEO, off-page SEO, technical SEO, Google Business Profile.
• Analytics: Google Analytics 4, Google Search Console, Google Tag Manager, conversion tracking.
• AI Tools: Claude, ChatGPT, Google Gemini, and other AI-powered marketing tools.
• Design & Video: Canva, CapCut, and similar creative tools.
• Social Media: LinkedIn, Instagram, Facebook, content scheduli…