Digital Marketing and Website Manager

Job Summary

The Digital Marketing and Website Manager will lead the planning and execution of digital marketing initiatives while maintaining and improving the organization’s website and e-commerce experience. This hands-on role combines campaign management, website content and functionality, creative production, and performance analysis. The ideal candidate is organized, creative, and comfortable using data to improve reach, engagement, and conversions.

Responsibilities

• Develop and manage digital marketing campaigns across search, social media, email, and other relevant channels.
• Plan and optimize Google Ads/Google AdWords and Facebook Advertising campaigns, including audience targeting, budgets, creative, and performance.
• Manage the organization’s WordPress website, keeping content accurate, current, accessible, and aligned with brand standards.
• Support and improve e-commerce functionality, product or service pages, user experience, and conversion paths.
• Apply SEO best practices, conduct keyword research, and optimize website content, metadata, and landing pages.
• Create and coordinate digital assets using graphic design skills and tools such as Adobe Photoshop and Adobe Creative Suite.
• Plan and execute email marketing campaigns, including audience segmentation, content development, scheduling, and performance review.
• Monitor Google Analytics and other analytics tools to evaluate traffic, campaign results, user behavior, and conversion performance.
• Prepare clear reports and recommendations, using data to identify opportunities for improvement.
• Collaborate with internal teams and external partners to coordinate campaigns, website updates, and brand messaging.
• Maintain consistent branding and quality across digital channels, and stay informed about relevant marketing and web trends.

Qualifications

• Experience in digital marketing, website management, or a related role.
• Working knowledge of WordPress, SEO, Google Ads/Google AdWords, Facebook Advertising, Google Analytics, and email marketing.
• Demonstrated ability to interpret analytics and use findings to improve campaigns and website performance.
• Familiarity with e-commerce platforms and online customer journeys.
• Strong content, editing, project coordination, and communication skills.
• Experience with Adobe Photoshop, Adobe Creative Suite, or comparable tools for digital content and graphic design.
• Basic knowledge of HTML and CSS; familiarity with JavaScript is an advantage.
• Familiarity with SQL or querying data is a plus.
• Ability to manage multiple projects, meet deadlines, and work carefully with both creative details and performance metrics.

Pay: $17.00-$19.00 per hour

Expected hours: 20.0 – 40.0 per week

Benefits:

• Company events
• Flexible schedule
• On-site parking
• Store discount

Work Location: In person