CRM Manager

CRM Manager

£50,000 - £60,000 + 10% bonus

Central London (4 days in the office)

Are you a CRM specialist ready to own how a substantial audience is segmented, engaged and retained? We’re working with an established, customer-focused organisation with ambitious plans to transform its digital communications. With a strong focus on improving customer journeys, increasing engagement and building more meaningful connections, this is an opportunity to lead CRM delivery and make a tangible impact on how audiences are reached and retained. You’ll join a collaborative marketing team where fresh ideas, initiative and attention to detail are valued, with the scope to shape CRM strategy, set standards for campaign delivery and drive continuous improvement across the channel.

The CRM Manager will take full ownership of audience segmentation, CRM campaign execution and automated customer journeys, making sure the right communications reach the right people at the right time. This role combines strategic ownership with hands-on technical delivery, suited to someone who can set direction, manage stakeholders and still get into the detail of the platform.

Role Highlights

• Own the audience segmentation strategy, using customer data to build and refine segments that deliver more relevant, personalised communications.
• Lead the development and optimisation of automated customer journeys, including onboarding, engagement, retention and reactivation programmes.
• Oversee the build, testing and deployment of HTML emails, setting and maintaining quality standards across every campaign.
• Drive the use of Salesforce Marketing Cloud and related CRM platforms to improve targeting, personalisation and campaign delivery.
• Own CRM performance reporting, turning insight into clear recommendations and a roadmap of tests and improvements.
• Manage the CRM calendar and work closely with marketing, content, data and digital stakeholders to align communications with wider business goals.

You Will Need

• Strong hands-on Salesforce experience, ideally including Salesforce Marketing Cloud (SFMC), with a proven track record of owning CRM campaign execution.
• Advanced HTML email skills, with the confidence to build, edit, troubleshoot, and test email templates.
• Demonstrable experience in audience segmentation, contact list management and building automated customer journeys.
• Experience using campaign data to inform decisions, with a test-and-learn approach to improving engagement and retention.
• Strong stakeholder management skills and the ability to prioritise multiple campaigns, competing deadlines and quality checks.
• A proactive, solutions-focused mindset, with the confidence to challenge existing approaches and introduce new ideas.

Why You’ll Love It

• Up to £60,000 base salary plus a 10% bonus, rewarding your contribution and performance.
• Ownership of the CRM channel and the opportunity to transform communications for a substantial customer audience.
• A varied role combining technical CRM expertise, audience strategy and lifecycle planning.
• A collaborative environment where your ideas are welcomed and you can lead meaningful projects from start to finish.
• The chance to deepen your expertise in lifecycle marketing, automation and customer engagement while shaping the future direction of CRM.

Apply today to bring your technical expertise, strategic thinking and attention to detail to an organisation investing in better customer experiences. We welcome applications from people of all backgrounds and are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone can make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates.