Web Content Manager - SEO - Magnolia 100% Remote 6+ Month contract

Web Content Manager, Magnolia CMS/SEO - 100% Remote 6+ month contract

This role profile uses the existing profile as a classification foundation while tailoring the scope to modern web content strategy, publishing, optimization and execution.

ROLE SUMMARY

Own the strategy and day-to-day execution of web content across assigned company sites. This role manages content planning, governance, publishing and optimization in Magnolia CMS; partners with marketing and business stakeholders to translate needs into effective digital experiences; and uses performance data to improve organic visibility, engagement and conversion. The role also supports website enhancements and migrations and helps establish scalable processes, standards and priorities for web content operations.

ESSENTIAL FUNCTIONS

• Develop and maintain web content strategies, priorities and roadmaps aligned with marketing and business objectives.

• Manage content creation, publishing, maintenance and quality assurance in Magnolia CMS.

• Serve as a website and page publisher accountable for accurate, current, accessible and brand-compliant content.

• Partner with marketing teams and business stakeholders to gather requirements, clarify objectives, recommend solutions and establish project priorities and timelines.

• Apply SEO, AEO and GEO best practices to page structure, metadata, internal linking and content development.

• Use web analytics and reporting to evaluate organic visibility, engagement, conversion and content effectiveness; recommend and implement improvements.

• Manage content governance, publishing workflows, documentation and training to support consistent execution.

• Maintain and prioritize a backlog of content updates, enhancements and optimization opportunities.

• Support website and CMS migration planning, including content inventories, audits, mapping, remediation, migration readiness and post-launch validation.

• Coordinate web content workflows and integrations with related platforms such as Eloqua and Salesforce.

• Lead small- to mid-sized web initiatives, monitor progress, identify issues and communicate recommendations and status to stakeholders.

• Use AI tools appropriately to improve content analysis, development and workflow efficiency while maintaining professional review, accuracy and brand standards.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Business, Digital Media or a related field, or equivalent training and experience.

• Five or more years of experience managing web content, digital experiences or CMS-based publishing in a collaborative environment.

• Demonstrated experience balancing web content strategy with hands-on execution, stakeholder consultation and project management.

• Strong analytical, problem-solving, written communication and organizational skills.

TECHNICAL SKILLS – MUST HAVE

• Hands-on experience managing and publishing web content in Magnolia CMS.

• Proficiency with HTML and CSS for content formatting and basic troubleshooting.

• Working knowledge of SEO best practices, including on-page optimization, metadata, internal linking and content structure.

• Experience with AEO/GEO and optimizing content for AI-powered search and answer engines.

• Experience using web analytics and reporting tools to evaluate content performance, engagement and conversion.

• Ability to manage content governance, publishing workflows, quality assurance and accessibility standards.

• Experience supporting website enhancements, content inventories and migration-related activities.

TECHNICAL SKILLS – NICE TO HAVE

• Experience integrating or coordinating web content with Eloqua and Salesforce.

• Familiarity with conversion-rate optimization, testing and personalization tools.

• Experience planning or supporting large-scale website or CMS migrations.

• Working knowledge of digital asset management and image-optimization practices.

• Experience using AI tools to improve