Web Content Manager, Magnolia CMS/SEO

**JOB TITLE: Web Content Manager, Magnolia CMS/SEO

LOCATION: 100% Remote

DURATION: 6 Months

RATE RANGE: $35 - $45/hr.**

POSITION SUMMARY: Own the strategy and day-to-day execution of web content across assigned company sites. This role manages content planning, governance, publishing, and optimization in Magnolia CMS; partners with marketing and business stakeholders to translate needs into effective digital experiences; and uses performance data to improve organic visibility, engagement, and conversion. The role also supports website enhancements and migrations and helps establish scalable processes, standards, and priorities for web content operations.

RESPONSIBILITIES:

• Develop and maintain web content strategies, priorities, and roadmaps aligned with marketing and business objectives.
• Manage content creation, publishing, maintenance, and quality assurance in Magnolia CMS.
• Serve as a website and page publisher accountable for accurate, current, accessible, and brand-compliant content.
• Partner with marketing teams and business stakeholders to gather requirements, clarify objectives, recommend solutions, and establish project priorities and timelines.
• Apply SEO, AEO, and GEO best practices to page structure, metadata, internal linking, and content development.
• Use web analytics and reporting to evaluate organic visibility, engagement, conversion, and content effectiveness; recommend and implement improvements.
• Manage content governance, publishing workflows, documentation, and training to support consistent execution.
• Maintain and prioritize a backlog of content updates, enhancements, and optimization opportunities.
• Support website and CMS migration planning, including content inventories, audits, mapping, remediation, migration readiness, and post-launch validation.
• Coordinate web content workflows and integrations with related platforms such as Eloqua and Salesforce.
• Lead small- to mid-sized web initiatives, monitor progress, identify issues, and communicate recommendations and status to stakeholders.
• Use AI tools appropriately to improve content analysis, development, and workflow efficiency while maintaining professional review, accuracy, and brand standards.

QUALIFICATIONS:

• Hands-on experience managing and publishing web content in Magnolia CMS.
• Proficiency with HTML and CSS for content formatting and basic troubleshooting.
• Working knowledge of SEO best practices, including on-page optimization, metadata, internal linking, and content structure.
• Experience with AEO/GEO and optimizing content for AI-powered search and answer engines.
• Experience using web analytics and reporting tools to evaluate content performance, engagement, and conversion.
• Ability to manage content governance, publishing workflows, quality assurance, and accessibility standards.
• Experience supporting website enhancements, content inventories, and migration-related activities.

PREFERRED QUALIFICATIONS:

• Experience integrating or coordinating web content with Eloqua and Salesforce.
• Familiarity with conversion-rate optimization, testing, and personalization tools.
• Experience planning or supporting large-scale website or CMS migrations.
• Working knowledge of digital asset management and image-optimization practices.
• Experience using AI tools to improve content workflows, analysis, and execution.

EXPERIENCE:

• Five or more years of experience managing web content, digital experiences, or CMS-based publishing in a collaborative environment.
• Demonstrated experience balancing web content strategy with hands-on execution, stakeholder consultation, and project management.
• ​Strong analytical, problem-solving, written communication, and organizational skills.

EDUCATION:

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field, or equivalent training and experience.

SUCCESS MEASURES:

• Accuracy, quality, accessibility, and timeliness of published content.
• Improvement in organic visibility, engagement and conversion for priority content.
• Effective prioritization and delivery of the web content backlog.
• Adoption of consistent governance, publishing and quality-assurance practices.
• Readiness and successful execution of website enhancements or migration activities.

*BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensa…