Communications Manager, Business Development and Marketing

We are looking for a proactive, enthusiastic and collaborative Communications Manager to join Forsters’ Business Development and Marketing (BD&M) team.

Reporting to the Senior Communications Manager the Communications Manager will lead the planning and delivery of Forsters’ client-focused communications and content programme, working closely with colleagues across the BD&M team, legal groups and Knowledge.

You will play a key role in shaping our external communications strategy, identifying opportunities to showcase the firm’s expertise, developing compelling client-focused content across a range of channels, driving client engagement and enquiries, and helping to strengthen Forsters’ market profile and positioning.

Apply

What sort of work?

Content and communications

• Help our legal teams to translate legal expertise and complex issues into high-quality, engaging, market-facing content across a variety of formats.
• Work closely with legal teams, Business Development colleagues and Knowledge Development Lawyers to identify priority themes, sector developments, client stories and areas of expertise to promote.
• Monitor legal, commercial and sector developments, as well as competitor activity, to identify and share emerging topics, trends and opportunities for thought leadership.
• Develop and manage content plans that align with the firm’s strategic priorities and business development objectives.
• Identify opportunities to showcase the firm’s expertise through thought leadership campaigns, client stories, deal announcements and case studies.
• Coordinate the creation, editing and distribution of top-quality content across multiple channels (including written, audio and video), ensuring consistency of on-brand messaging and tone of voice.
• Bring a strong understanding of SEO/GEO/AIO principles to enhance digital content and maximise its reach.
• Track content and communication trends across the legal sector and other professional services industries, recommending new approaches, formats and channels where appropriate.
• Work closely with the Senior Digital Executive to ensure content is shared effectively across Forsters’ digital channels.

Media and PR

• Handle inbound media enquiries, working with lawyers and relevant stakeholders to coordinate timely and effective responses.
• Identify and secure media and PR opportunities for practice groups that do not have dedicated agency support.
• Develop relationships with journalists and media contacts to support the firm’s profile and reputation.
• Track Forsters’ media coverage and produce activity reports.
• Draft media materials, including press releases, statements and briefing documents where required.
• Work with the Senior Communications Manager and Business Development team as appropriate to draft award submissions.
• Work with external agencies where engaged, ensuring activity aligns with the firm’s objectives and messaging.

General

• Support wider communications activity across the firm as required, including internal communications, corporate communications, events and social media.
• Contribute to the continuous improvement of communications processes, content standards and best practice across the firm.

Why Forsters?

We are renowned for our private wealth and real estate focus, together with our strong corporate and commercial and dispute resolution teams. We work alongside individuals, families and businesses across a wide range of complex matters and situations.

What makes us different is how we build closer connections with our clients to deliver exceptional results. We do it through creating genuine relationships, a sharp focus on what matters to them and the flexibility to adapt our advice to their situation.

When you come through our door, you’ll notice how genuinely open, friendly and authentic people are. We work well together because we have fun together. We take your happiness and wellbeing seriously. Here, you are free to express yourself and be the best you can be.

Delivering exceptional results takes on a different meaning at Forsters. For us, it’s about being more closely connected to clients, each other and our communities. It’s what drives us, them and you forward.

Why this team?

We are leaders in our field and you will be part of a team with an outstanding reputation, working with high quality clients on high quality matters delivering exceptional outcomes…