Assistant Marketing Manager

Marketing Manager / Assistant Marketing Manager – Premium Lifestyle Brand

📍 Based in West London

£45,000 per annum + Excellent Benefits

Join a leading global lifestyle brand at the forefront of innovation and design.

We’re a premium, fast-growing lifestyle brand with a strong presence across retail, eCommerce, and branded stores. Our products are recognised for their exceptional quality, innovative design, and ability to enhance everyday life.

Operating as part of a major international group, we partner with some of the UK’s best-known retailers and continue to invest heavily in our UK marketing and brand development. With significant marketing spend, we’re now seeking an ambitious and creative Marketing Manager / Assistant Marketing Manager with a particular strength in paid social and influencer marketing to join our West London head office.

The Role: Marketing Manager / Assistant Marketing Manager

Reporting to the Marketing Director, you’ll support the delivery of high-impact, multi-channel marketing campaigns, with a particular focus on paid social, influencer partnerships, and engaging digital content that drives brand awareness, engagement, and sales.

This is a hands-on, fast-paced role within a collaborative, high-performing marketing team — ideal for someone who combines creative flair with a commercial mindset and wants to make a visible impact within a premium lifestyle brand.

Key Responsibilities:

• Support the Marketing Director in planning and executing integrated brand and performance marketing campaigns, with a strong emphasis on paid social and influencer activity.

• Line manage and mentor the Marketing Executive team.

• Manage paid social campaigns across platforms such as Meta and TikTok, working closely with external agencies to optimise audiences, creative, budgets, and performance.

• Identify, brief, and manage relevant influencers and content creators, building partnerships that reflect the brand and deliver engaging content and measurable results.

• Work with influencers, creative teams, and agencies to develop social-first content and user-generated content (UGC) for organic and paid campaigns.

• Support wider digital marketing initiatives, including SEO, PPC, and display, alongside TV, video, and creative campaigns.

• Oversee website content and asset management, ensuring information is accurate, up to date, and visually engaging.

• Analyse and report on paid social, influencer, and wider campaign performance using platform insights, Google Analytics, and other tracking tools, providing actionable recommendations.

• Support the roll-out of retail and eCommerce promotions, ensuring a consistent brand message across all channels.

• Co-ordinate and attend brand events, trade shows, and experiential activities, identifying opportunities for influencer involvement and content creation.

• Conduct competitor research and monitor social trends to enhance brand communication and campaign effectiveness.

• Liaise with internal stakeholders and creative agencies to deliver marketing assets on time and within budget.

• Manage social media community engagement, ensuring prompt, brand-aligned responses.

• Create and adapt marketing materials using Adobe InDesign or Illustrator — experience in either is highly desirable.

About You:

• Proven experience as a Marketing Executive, Assistant Marketing Manager, Marketing Manager, or similar within a retail, lifestyle, or consumer goods brand.

• Strong practical experience in paid social marketing, including campaign planning, creative testing, performance analysis, and optimisation.

• Experience co-ordinating influencer or content creator partnerships, from identification and briefing through to content delivery and reporting.

• A good understanding of Meta and TikTok, social trends, and the content that drives engagement and conversion.

• Broader digital and offline marketing experience, including exposure to PPC, SEO, and integrated campaigns.

• Proficiency in Adobe InDesign or Illustrator (preferred), with confidence producing or editing marketing assets.

• Strong project management and organisational skills, with excellent attention to detail.

• Analytical mindset, with the ability to interpret data and optimise marketing performance.

• Creative thinker with strong communication and presentation skills.

• Experience managing agencies and delivering integrated campaigns.

• Degree qualified or hol…